TORONTO, June 27, 2012 /CNW Telbec/ - Molson Coors today officially
inaugurated a state-of-the-art packaging line at its Toronto brewery,
designed to efficiently support product innovation. The announcement of
the $13.5 million investment was attended by Brad Duguid, Ontario
Minister of Economic Development and Innovation, and Rob Ford, Mayor of
The new packaging line, the only line offering this flexible production
capacity for Molson Coors in Canada, was installed in response to
evolving consumer demand for a greater variety of packaging and will
serve as an incubation line for innovative new formats. Its key
differentiating feature is the option to add capabilities to fill and
package a variety of different types of containers, allowing for a
range of future packaging innovations.
"This major investment in the modernization of our brewery speaks to our
commitment to innovation," stated Cathy Noonan, Chief Supply Chain
Officer, Molson Coors Canada. "We'll be able to develop new products
more effectively, so we can focus on creating industry-leading
packaging formats for our Canadian consumers."
The first new format to be produced on the line is the new Widemouth
bottle made of 100% recyclable aluminum, which will be initially
produced for Coors Light, Molson Canadian and Coors Light Iced T. The
Widemouth feature offers a smoother and enhanced drinking experience.
Great for outdoor occasions, the aluminum packaging can be resealed
after opening, making it the perfect picnic, park or campsite
companion. It will be available across Canada early July, in time for
the peak of summer.
The installation of this new line follows other recent investments in
the province, such as the addition of new fermentation tanks to the
Molson Coors Toronto brewery in early 2011, translating into capital
investments of nearly $90 million in Ontario alone since 2010.
"Innovation is key to creating jobs and strengthening the economy," said
Brad Duguid, Minister of Economic Development and Innovation. "Ontario
welcomes Molson Coors Canada's commitment to bringing new products to
customers while growing its manufacturing capability in Toronto."
"Molson Coors' continued investment in their Toronto operations is great
news," said Mayor Rob Ford. "Today's opening of the flexible packaging
line will help to ensure the Molson Coors Toronto Brewery continues to
be a fixture at one of Toronto's busiest intersections, as it has been
for over 50 years."
About Molson Coors Brewing Company
Molson Coors is a leading global brewer delivering extraordinary brands
that delight the world's beer drinkers. The company brews, markets and
sells a portfolio of leading premium brands such as Coors Light, Molson
Canadian, Carling, Blue Moon, and Keystone Light across the Americas,
Europe and Asia. It operates in Canada through Molson Coors Canada, in
the United Sates through Miller Coors, and in the United Kingdom and
Ireland through Molson Coors (UK & Ireland). Molson Coors is listed on
the Dow Jones Sustainability Index for North America. For more
information on Molson Coors Brewing Company and our portfolio of
brands, visit the company's website at www.molsoncoors.com.
Image with caption: "Economic Development Minister Brad Duguid, Molson Coors Chairman Andrew Molson and Mayor Rob Ford join members of the Toronto brewery to inaugurate the facility's new $13-million packaging line. (CNW Group/Molson Coors Brewing Company)". Image available at: http://photos.newswire.ca/images/download/20120627_C4542_PHOTO_EN_15782.jpg
SOURCE Molson Coors Brewing Company
For further information:
Paradigm Public Relations
Molson Coors Canada