>> smart owners rally to welcome the world to WorldPride 2014 Toronto

 

TORONTO, June 19, 2014 /CNW/ - On Saturday, June 14, smart owners from the Greater Toronto Area gathered to welcome the world to Toronto and mark the onset of WorldPride 2014, which will be taking place in Toronto, Ontario, from June 20th to 29th.

This exclusive by invitation-only event was orchestrated by smart Canada, and was open to smart fortwo owners, as well as car2go members. Over 65 smart fortwo drivers rendezvoused at the Canadian National Exhibition grounds, where they were given pride-themed window flags and bumper stickers with which to adorn their vehicles. The vehicles then departed as a convoy and traveled north on the Don Valley Parkway to the Mercedes-Benz Canada Head Office in Midtown Toronto. The rally concluded with a barbecue lunch in celebration of the upcoming WorldPride festivities.   

The smart rally for WorldPride is part of the many initiatives planned in conjunction with the brand's sponsorship of WorldPride 2014. Further details can be found at www.thesmartcityproject.ca/worldpride.

As an event that celebrates diversity, WorldPride is a natural partner for the smart brand, which has been at the forefront of change for decades by challenging the status quo in providing intelligent and forward-thinking urban mobility solutions.

About smart Canada
smart Canada is responsible for the sales, marketing and service for the smart brand in Canada. Produced in one of the most modern and environmentally friendly plants in the world in Hambach, France, the smart fortwo is a safe, comfortable and extremely versatile vehicle. Since the launch of the smart fortwo in Canada in the fall of 2004, smart Canada's nationwide network of 55 dealers across the country have sold more than 24,000 smart fortwo vehicles.

Further information about the smart fortwo can be found online at www.media.mercedes-benz.ca, www.smart.com, facebook.com/smartCanada and twitter.com/smartCanada.

Video with caption: "Video: smart owners rally to welcome the world to WorldPride 2014 Toronto". Video available at: http://www.youtube.com/watch?v=RGRRI5NBFPk&feature=youtu.be

Image with caption: "smart owners from the Greater Toronto Area gathered to welcome the world to Toronto and mark the onset of WorldPride 2014 (CNW Group/smart Canada)". Image available at: http://photos.newswire.ca/images/download/20140619_C3519_PHOTO_EN_3770.jpg

Image with caption: "Participants at the smart rally for WorldPride received pride-themed flags (CNW Group/smart Canada)". Image available at: http://photos.newswire.ca/images/download/20140619_C3519_PHOTO_EN_3769.jpg

Image with caption: "Participants at the smart rally for WorldPride received pride-themed bumper stickers (CNW Group/smart Canada)". Image available at: http://photos.newswire.ca/images/download/20140619_C3519_PHOTO_EN_3768.jpg

Image with caption: "The smart rally for WorldPride concluded with a barbecue lunch in celebration of the festivities that will take place from June 20-29 (CNW Group/smart Canada)". Image available at: http://photos.newswire.ca/images/download/20140619_C3519_PHOTO_EN_3767.jpg

Image with caption: "car2go members from all across the GTA also joined the smart rally for WorldPride convoy that took drivers from the CNE to the Mercedes-Benz Canada Head Office (CNW Group/smart Canada)". Image available at: http://photos.newswire.ca/images/download/20140619_C3519_PHOTO_EN_3766.jpg

SOURCE: smart Canada

For further information: Press Information: JoAnne Caza, 416-847-7550, joanne.caza@mercedes-benz.ca; Nathalie Gravel, 416-847-7509, nathalie.gravel@mercedes-benz.ca

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