Perplexus from PlaSmart, Inc. Wins Prestigious CTTC 2011 Children's Choice
Award from the Canadian Toy Testing Council
</pre> <p><span class="xn-location">OTTAWA</span>, Ontario, <span class="xn-chron">Nov. 19, 2010</span> /CNW/ -- Perplexus, a bendy, trendy, can't put-it-down game challenge from PlaSmart, Inc., has been selected to receive the highest award from The Canadian Toy Testing Council (CTTC) - a CTTC 2011 Children's Choice Award. Each year, more than 1,000 Canadian children ages three months to 16 years test toys on behalf of the Council. Perplexus is one of only ten toys that received the CTTC 2011 Children's Choice Award, bestowed on toys that are proven to be fun, innovative and the best in their area of play.</p> <p/> <p>"We are thrilled that Perplexus won the prestigious Children's Choice Award by the Canadian Toy Testing Council, an international leader in the world of toys," says <span class="xn-person">Timothy Kimber</span>, President of PlaSmart, Inc. "This award is extremely meaningful to us given the thorough testing process the CTTC utilizes with children to determine the winning toys."</p> <p/> <p>As the leading authority in toy testing since 1952, the CTTC is dedicated to enhancing the design, manufacture and play value of toys and books that meet children's needs. Each year, more than 1,000 children test hundreds of toys to determine which ones stand up to the test of safety, durability, design, function and play value.</p> <p/> <p>Perplexus is a maze game where players must maneuver a small marble around challenging barriers inside a transparent sphere. Unlike traditional flat-surface mazes that are composed of one path, Perplexus houses various exhilarating tracks with 100 barriers and provides a three-dimensional experience, offering hours of entertainment and fun. Players select which track they would like to attempt, and then must work with gravity and carefully shift, flip, and twist the sphere to guide the marble. Players can race each other or the clock. Its small size makes it great for take-along play, too. In addition to its vast entertainment value, Perplexus is a great tooI for child development, encouraging children to exercise their motor and dexterity skills, as well as improving their hand-eye coordination. Perplexus is available at specialty stores and is for children ages 6 to 106. To view the fun, consumers can log onto <a href="http://www.perplexus.net">www.perplexus.net</a>.</p> <pre> The CTTC's full 2011 Toy Report is available at www.toy-testing.org. About PlaSmart, Inc. </pre> <p>PlaSmart introduced themselves to the Toy Industry in 2003 with the introduction of PlasmaCar at the Canadian Toy Fair in <span class="xn-location">Toronto</span>. After learning about the toy industry in a small market and tweaking the marketing plan for two years in <span class="xn-location">Canada</span>, PlasmaCar arrived at the New York Toy Fair in 2005 and was an instant success with American retailers. PlaSmart has since expanded internationally with distribution on five continents and more than 20 countries. With the success of PlasmaCar, PlaSmart has expanded their product line to include other unique, award-winning toys such as I-Gami, Rubbabu, Yummy Dough and Doodle Decor. PlaSmart has also continued to grow its operations in <span class="xn-location">Canada</span> by partnering with many US manufacturers to expand distribution of other award-winning brands in the Canadian market.</p> <pre> About the Canadian Toy Testing Council </pre> <p>The Canadian Toy Testing Council (CTTC) is an independent, non-profit organization dedicated to enhancing the design, manufacture and distribution of toys and books that meet children's needs. As a leading authority in consumer advocacy, the CTTC mission is to offer reliable feedback to families to help guide their toy and book purchases and to ensure that families have confidence in the quality and reliability of what they buy.</p> <p/> <p>Children play with toys in everyday settings and through an 8 to 12 week testing period, testers gain an accurate reading of potential play value, how well a toy functions, how it stands up to the wear and tear of normal play and just how much fun it delivers. The CTTC's stringent criteria take into account design, function, battery consumption, durability, safety and play value. Through the Council's Literacy Program, children read and evaluate a wide array of Canadian children's books in an effort to promote and support a love of reading.</p> <p/> <p> </p> <p> </p> <p> </p> <pre> CONTACT: Lauren Fagan/Michael Goon Freeman Public Relations 973/470-0400 [email protected] [email protected]
For further information: For further information: Lauren Fagan, [email protected], or Michael Goon, [email protected], both of Freeman Public Relations, +1-973-470-0400 Web Site: http://www.perplexus.net
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