Media Advisory/Photo-Op - Zellers Community Project's first field trip for
MERC kids
Magnus Eliason Recreation Centre children attend Night Out at the Manitoba Museum
WINNIPEG , Nov. 5 /CNW/ - The media is invited to a photo opportunity of Zellers' new community investment initiative, the Zellers Community Project's (ZCP) first heritage field trip - a Night Out at the Manitoba Museum.
Zellers associates and children from the Magnus Eliason Recreation Centre (MERC) will spend a night at the Manitoba Museum, staying up late, telling stories, snacking and having a great time. They will participate in a flashlight tour, hear storytellers in the museum galleries, take in a Planetarium star show and then settle in for the night in the Science Gallery.
This event is the first of many programs included in the three-year, $300,000, Hudson's Bay Company (Zellers) partnership launched on August 11, 2010 as part of the City of Winnipeg's Sponsor Winnipeg program.
Benefiting members of Winnipeg's West End community is the main focus of Zellers' new community investment initiative, and a key component of ZCP is a donation of $50,000 over three years from the HBC History Foundation to promote pride, awareness and education through a series of field trips to historic sites in Winnipeg for MERC children.
As part of this field trip, Zellers store associates will provide children from MERC with a sleepover kit containing all the necessities they require for a sleepover at the Manitoba Museum. The sleepover kit includes a sleeping bag, toothbrush, toothpaste, flashlight, face cloth and small towel; courtesy of Zellers and its vendor partners: Coleman Supplies, Colgate Palmolive, Energizer and Homestyles.
| What: | Up to sixty children and staff from the Magnus Eliason Recreation Centre as well as eight Zellers associates will attend and take part in the Zellers Community Project's first field trip; participating in The Manitoba Museum's popular 'MuZZeum Sleepover program.' |
| Why: | Photo opportunity to highlight the Zellers Community Project's first field trip - a Night Out at the Manitoba Museum |
| When: | Friday, November 5th at 6:00 p.m. (CST) |
| Who: | The following people will be in attendance at the photo-op and available for interviews: |
- Christine Brown, Vice-President, Human Resources, Zellers
- Stephanie Thornbury, Director, Communications & Community Investment, Hudson's Bay Company
- Jeff Honey, Community Services Department, The City of Winnipeg
About Zellers
Zellers is the mass merchandise retailer of the Hudson's Bay Company and is a leading Canadian mass
merchandise department store chain with 279 locations in communities nationwide. Offering customers
clear value and price competitiveness on national and private brand merchandise is Zellers' top priority.
Zellers will see greater focus on branded apparel, improved customer service and a future roll-out of new
125,000 square foot prototype stores.
About Hudson's Bay Company
Hudson's Bay Company is the Canadian retail entity of Hudson's Bay Trading Company (HBTC). Founded in 1670, The Hudson's Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.
For further information:
Michelle Kennedy
Hudson's Bay Company
905-595-7239
[email protected]
For more information locally from 2:00pm (CST) onward, please contact:
Stephanie Thornbury
Hudson's Bay Company
Cell: (416) 436-8086
[email protected]m
The City of Winnipeg
Media Inquiries
204-986-6000
[email protected]
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