Sears debuts the Spring 2008 Jessica collection with four fashion shows in Winnipeg

    The new Jessica line at Sears makes updating your wardrobe a breeze this
    season

    WINNIPEG, May 9 /CNW/ - In celebration of a new Jessica spring collection
as well as redesigned in-store Jessica boutiques, Sears will be presenting
four free fashion shows, hosted by Lynn Spence at various Sears locations in
Winnipeg this weekend. Winnipeg was selected as the pilot city in Canada to
first house the redesigned in-store boutiques. The new boutiques will combine
every element needed to create a polished look; from the clothes to the shoes
and accessories - each customer will be inspired to add and try new styles.
    The new Jessica collection at Sears makes getting dressed for spring even
easier with coordinated looks, hand picked by CityLine's style expert Lynn
Spence.
    "This season, Sears' Jessica line is offering well designed clothes for
women who believe that fit, style and versatility shouldn't have to come at a
premium to their pocketbook or schedule," says Lynn Spence, style expert.
"Created for every woman who is on the go, the Jessica 2008 spring line
incorporates a colourful palette in sophisticated tailored pieces that can
transition from day to night, business to casual wear, effortlessly."
    The Jessica fashion shows will be a great opportunity for women to
preview the latest spring and summer trends for the upcoming season while
treating themselves to an exciting and interactive fashion experience.
    The show will preview looks from the new Jessica collection that is
inspired by the luxury travel destinations of Martinique, Catalina and
Marrakesh. With these inspirations as a common thread in the Jessica line this
season, Sears' shoppers can easily pick and choose clothing, shoes and
accessories to create a cohesive and unique look for anytime of the day.
    To attend one of the fashion shows and hear Lynn Spence discuss upcoming
trends and fashion tips, please refer to the following schedule:

    -   Friday May 9, 2008: Sears at Kildonan, 4 pm - 6 pm
    -   Saturday May 10, 2008: Sears at Garden City, 10 am -12 noon
    -   Saturday May 10: Sears at Polo Park, 2 pm - 5 pm
    -   Sunday May 11: Sears at St. Vital, 2 pm - 4 pm

    The Jessica experience doesn't end after the fashion shows. Once the
shows are wrapped, customers can still visit their local Jessica department
and Sears sales personnel - who have been professionally trained by Lynn
Spence on all the key looks - will be ready to help Jessica customers
coordinate their new outfits from top to bottom.
    For more information about the line, show times and locations, visit
alittlejessica.ca.

    Sears Canada is a multi-channel retailer with a network of 197 corporate
stores, 183 dealer stores, 51 home improvement showrooms, over 1,800 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.

For further information: Cathy Mitchell, Melanie Dulos, APEX Public
Relations, C: (416) 873-3973, (647) 201-8994, E: cmitchell@apexpr.com,
mdulos@apexpr.com