Yahoo! Brings Reinvented Mobile Search to More Consumers Around the World

    Consumers in Canada Now Have A Localized Version of Yahoo! oneSearch(TM)
    At Their Fingertips

    TORONTO, May 3 /CNW/ - Yahoo! Inc. (Nasdaq: YHOO) today expanded the
reach of its popular mobile search service, Yahoo! oneSearch, to consumers in
Canada and in five European countries. oneSearch reinvents search on the
mobile and is designed to provide consumers exactly what they want on their
mobile device - instant, relevant answers. Consumers in Canada can now access
Yahoo! oneSearch through Yahoo!'s Mobile Web service, on any mobile phone with
a browser and Internet access.
    oneSearch leverages Yahoo!'s expertise in search on the desktop and
mobile Internet services as well as relationships with leading content
providers to deliver an innovative search experience to consumers. Consumers
accessing Yahoo! Mobile Web in the six countries will now find Yahoo!
oneSearch at the top of the page.
    "What consumers want from a mobile search is entirely different to what
they want on the PC," said Kerry Munro, general manager, Yahoo! Canada.
"Yahoo! oneSearch is designed specifically for the mobile phone. It
understands what busy consumers are looking for when they are on the move and
brings up relevant answers in the first screen. Yahoo! oneSearch delivers
better results with just one search, instead of a sea of Web links to PC
sites."
    At launch, consumers in Canada will be able to enjoy content including
News, Finance, Weather, Image, Flickr(TM) and Web results. In addition,
Canadians will have access to search business listings, complete with ratings
and reviews, from coast to coast. The company will add new content feeds over
the coming months. Yahoo! oneSearch first launched on the company's Mobile Web
service US in March 2007.
    Yahoo! oneSearch is designed to make finding information faster by
providing relevant results right on the first page such as news headlines,
images, weather, financial updates and easy navigation to other Web sites. For
example, if a consumer wants to find a car wash in Toronto they just need to
type car wash into the search box. The search results would list local car
washes, their user ratings, their phone numbers (which users can call with a
single click) and more. To dig more deeply into the results, a consumer simply
clicks on any listed search result and more information will be displayed.
    Yahoo! oneSearch on Yahoo!'s Mobile Web service has advertising built
into the experience, enabling advertisers to reach consumers on their mobile
devices across major mobile operators. This further extends the reach of
Yahoo!'s advertising services to the mobile environment. Consumers will be
able to click on an ad to go to the advertisers' mobile Web site or a landing
page to get additional information about the advertisers' offerings, including
the ability to call the advertiser.
    To try Yahoo! oneSearch on your mobile phone open your browser and type
in ca.m.yahoo.com. For additional information on Yahoo! oneSearch please visit
http://ca.mobile.yahoo.com/mobileweb/onesearch.

    About Yahoo! Canada

    Yahoo! Canada Co. is a leading Internet destination that provides online
products and services to meet the needs of Canadians and offers a range of
tools and marketing solutions for businesses to connect with Internet users.
Yahoo! Canada services Canadians in both English and in French through its
sites, www.yahoo.ca and www.yahoo.qc. Yahoo! Canada is headquartered in
Toronto, Ontario.

    About Yahoo! Inc.

    Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo!'s mission is to connect
people to their passions, their communities, and the world's knowledge. Yahoo!
is headquartered in Sunnyvale, California.

    Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of
    Yahoo! Inc.
    All other names are trademarks and/or registered trademarks of their
    respective owners.

For further information: Media contacts: Julia Stein, Fleishman-Hillard,
(416) 645-3683, julia.stein@fleishman.ca; Clive Hobson, Yahoo! Canada, (416)
848-6184, chobson@yahoo-inc.com