Production Begins in Whistler, BC on MTV Canada Original Documentary Series PEAK SEASON

    WHISTLER, BC, March 31 /CNW/ - MTV Canada, CTV and Free Form Productions
Inc. announced today that production has begun in Whistler, British Columbia
on the unscripted, half-hour, original documentary series PEAK SEASON. Filmed
in the world-class ski resort and site of the Vancouver 2010 Olympic Winter
Games, the series takes an unfiltered look at the lives, loves and true-life
drama of a tight-knit group of twenty-somethings, coming of age in the resort
town where relationships change as often as the weather. As the popular
Whistler saying goes, "You don't lose your girlfriend, you just lose your
turn."
    MTV Canada and CTV have ordered 10 half-hour episodes of PEAK SEASON,
which are set to premiere later this year. Production wraps in Whistler, B.C.
in late April.
    In the spirit of hit MTV real-life series, the production gives viewers a
distinct, behind-the-scenes look into a group of real people living in a real
community. This time, it's the high drama found in the unique geography of
this world-renowned tourist town, where young people from across the globe
congregate to work while the rich and famous come to frolic. A lot happens in
this resort playground as Whistler's youth struggle to find love, friendship
and themselves.
    Exhilarating and unpredictable storylines flare up as local characters
and outsiders from around the world mix and mingle. From a snowboarder doing
everything she can to make it pro, to a scrappy outspoken bartender, to a
womanizing party animal, to the Whistler imports from Australia adjusting to
life on the peaks, there's no shortage of drama when personalities collide.
Mix in a stunning little town going through its own changes as the Olympic
Games approach and you've caught all of the excitement during PEAK SEASON.
    "Focusing on and exploring the lives of real people, PEAK SEASON not only
presents a unique perspective on growing up, but it also illustrates the highs
and lows in life that we can all relate to," said Brad Schwartz, Senior Vice
President and General Manager, MuchMTV Group, CTV Inc. "MTV Canada's original
production team is constantly striving to push boundaries. Following in the
footsteps of our Gemini Award winning talk series MTV LIVE, our North American
smash-hit THE HILLS AFTER SHOW, and the worldwide distribution of our
documentary series4REAL, PEAK SEASON is set to become our next groundbreaking
and buzzed-about hit series."

    PEAK SEASON is produced and developed by Free Form Productions Inc. in
association with MTV Canada for CTV and was created by Grant Fraggalsoch.
Andrea Fehsenfeld and Grant Fraggalosch Executive Produce and Produce. Jesse
Ignjatovic (LIVING LAHAINA, MEET THE BARKERS, DANCELIFE) is Executive
Producer. Jeff Altrock (MEET THE BARKERS) is Co-Executive Producer and Fred
Frame (MAKING THE CUT, X-WEIGHTED) Directs. Ben Rotterman is Executive
Producer, Docs and Development MTV; Mark McInnis is Vice President of
Production MTV; Brad Schwartz is Senior Vice President and General Manager,
MuchMTV Group, CTV Inc.; Susanne Boyce is President, Creative, Content and
Channels, CTV Inc.

    ABOUT FREE FORM PRODUCTIONS INC.

    Free Form Productions is an independently owned production company, whose
core business has been providing service production to US and International
commercial clientele since 1999. Working with an impressive list of clients
(NBC, Road Runner Records, Porsche, AT & T, Coca-Cola, McDonald's etc), Free
Form has been involved in over 150 commercial projects and has collaborated
with some of Hollywood's brightest stars (Bojan Bazelli ("Mr. and Mrs Smith"),
Andrzej Sekula ("Pulp Fiction") and Guillermo Navarro ("Hell Boy" 1 and 2)) to
produce work of the highest broadcast quality. In 2007, Free Form actively
branched out into long form and TV and now has several projects in
development, along with "Peak Season" which is currently in production.

    ABOUT CTV

    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV NATIONAL NEWS WITH LLOYD ROBERTSON, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports & Entertainment Ltd., and in Dome Productions, a North
American leader in the provision of mobile high definition production
facilities. More information about CTV may be found on the company website at
www.ctv.ca.

    ABOUT MTV

    MTV in Canada is a Canadian programmed and managed business wholly owned
by CTV Inc., a division of CTVglobemedia. MTV offers a distinctly Canadian
interpretation of the MTV brand across multiple platforms - including a
revolutionary broadband service, MTV.ca - and across an MTV-branded analog
specialty service that delivers innovative lifestyle, talk and documentary
programming with a commitment to 71 per cent Canadian programming in
primetime. The MTV business is powered by an alliance between CTV, Canada's
No. 1 television brand and MTV Networks, the world's most valuable media
brand. MTV in Canada is one of 50 MTV-branded services worldwide serving 171
territories around the world.

For further information: Jen Corelli, Much MTV Group, (416) 384-3259 or
jennifer.corelli@ctv.ca; Rom Halverson, Much MTV Group, (416) 384-2794,
rom.halverson@ctv.ca