Mortgage Alliance Awards Franchise to Kelly Porter

    TORONTO, March 30 /CNW/ - Mortgage Alliance Franchising Inc. today
awarded a franchise to Kelly Porter, based in Edmonton Alberta which will now
be known as Mortgage Alliance, Upright Mortgage Services.
    "It's very gratifying to see our franchise program grow with such great
momentum - it extends the Mortgage Alliance brand at street level, and with
the strength of companies like Kelly Porter coming on board, we know that each
of these new members are going to be a success" says Vice President of
Business Development Laura MacLennan.
    Already the largest independent mortgage brokerage in Canada, Mortgage
Alliance has set its sights on being recognized as the preferable alternative
for Canadian consumers when they look for a mortgage. "Awarding franchises to
quality professionals is a great way to build the Mortgage Alliance brand
right in the community, and emerge as the company that consumers think of
first when they think mortgage" says Mortgage Alliance President and CEO
Michael Beckette.
    "As an established mortgage broker and knowing what I know about the
industry, there was only one choice for starting my franchise business -
Mortgage Alliance. Their passion and commitment towards building the first
consumer recognized brand, backed by their years of experience as the industry
leader, and the depth of their resources presented me with the best
opportunity to grow a successful business", said Kelly Porter.
    Kelly was previously with Dominion Lending Centres.

    Upright Mortgage Services Ltd opened its doors February 23, 2009 and
albeit the company is new, the owner (Kelly Porter) has over 14 years
Financial Services experience. The name "Upright" was derived from its
adjectives meaning Honorable, Conscientious, Principled, Upstanding,
Respectable and with Morals - Characteristics of all Mortgage Alliance
Professionals.
    Mortgage Alliance looks forward to a long and prosperous relationship
with Kelly Porter and thanks them for their dedication and commitment to the
success of their own business as well as the Mortgage Alliance family!

    About Mortgage Alliance:

    Groupe MAC/MPH Group, Canada's premier independent mortgage originator
and is Canada's largest brokerage network with over 1,600 Mortgage
Professionals. The full-service company provides consumers with choice,
convenience and counsel for all their credit and mortgage needs.

For further information: Michael Beckette, Mortgage Alliance, Phone:
(416) 399-5275, e-mail: mbeckette@tmacc.com; Laura MacLennan, Mortgage
Alliance, Phone (416) 723-7970, Email: lmaclennan@tmacc.com