Vitality shareholders elect four new directors and approve all resolutions at AGM

    Trading Symbol: VPI

    VANCOUVER, July 23 /CNW/ - Vitality Products Inc. held its annual and
special general meeting of shareholders ("AGM") on July 21, 2009. The board of
directors is pleased to announce that all resolutions put to vote at the AGM
passed with an average of 99.9% approval from the votes cast. Robert C.
Fletcher, Rick V. Gannon, Brian L. Gessner and Stuart E. Pennington were
elected to the board of directors for the first time at the AGM. Bruce J.
McDonald (Chairman of the Board), Robert H. Grant and William N. Grant were
re-elected to the board.

    Robert C. Fletcher is the President and CEO of Genesis Marketing Group
Inc., a beverage manufacturing and marketing company managing beverage brands
marketed throughout North America. His business career started with Standard
Brands in Vancouver. Mr. Fletcher has held senior management positions in
large multinational Jacobs AG, and general management positions with Gray
Beverage (Canada's largest Pepsi franchisee), FBI Brands Ltd. and Dairyworld
Foods. Mr. Fletcher has been on the Board of Encorp Pacific and is currently
the President of the Juice Council of BC. His experience has been in senior
management with responsibility for operational success managing large teams.
These responsibilities have included contract negotiation, product R&D, sales
and marketing, operational management and financial reporting. Successes
include bringing to market a host of new products in Canada and developing
significant and profitable businesses. He is the past President of Tennis BC
and has been involved with many successful events such as the Federation Cup
held in North Vancouver. Mr. Fletcher graduated from Simon Fraser University
with a degree in Business and Economics.

    Rick V. Gannon is a widely respected and seasoned sales executive with
over 20 years of successful leadership experience working with global food
manufacturers, in both domestic and export markets. Over the course of his
career, he has played a senior role in three major mergers, two acquisitions,
and one of the largest leveraged buyouts in history. A passionate change agent
and adept communicator, Mr. Gannon is regularly recognized for his ability to
develop best-in-class sales structures, and for his success in building and
maintaining highly successful sales teams. Mr. Gannon has been the Vice
President, Sales of the Grocery Division of Kraft Canada Inc.; the Vice
President, Business Development of the Grocery Division of Nabisco Ltd; and
the Vice President, Sales of Nabisco Ltd. Mr. Gannon has a Bachelor of Arts
(Economics/Philosophy) from the University of Notre Dame and a Sales and
Marketing Diploma from the University of British Columbia.

    Brian L. Gessner is a professional banker with over 20 years experience
in the financial services industry with BMO Bank of Montreal Group of
Companies. Currently, Mr. Gessner is Director of BMO Harris Private Banking
which provides a full range of financial services to the ultra high net worth
individual. Previous positions with BMO include Senior Manager of Dealership
Finance for BC Division and Senior Commercial Banking Manager in Vancouver. He
has in depth experience with debt financing in commercial and corporate
finance, real estate lending, automotive financing, and complex syndicated
capital debt structures. Mr. Gessner holds current designations including
Certified Financial Planner (CFP), Fellowship of the Institute of Canadian
Bankers (FICB), and a Bachelor of Commerce degree (with honours) from
University of Manitoba. Mr. Gessner is the past Chairman of the National Board
of Directors for the BMO Financial Group Employee Charity Foundation Canada.

    Stuart E. Pennington has spent his entire 20-year career working with the
ARCO Products Company, a part of BP. Most recently, Mr. Pennington was
Regional Sales Manager for the Pacific Northwest (Oregon and Washington). Past
positions include fleet supervision in the Los Angeles Basin, terminal
operations, terminal management, distribution, franchise consulting, company
store supervision, competitor intelligence, special projects, and a short
assignment at the Cherry Point refinery as the blender of light and
intermediate products. Additional responsibilities included providing
information and expertise to visiting dignitaries/businessmen from various
countries and companies that ARCO wished to do business with at the time. Mr.
Pennington currently is working to organize a business structure for an ARCO
franchisee that is purchasing 18 sites in the Renton/Tacoma area. He graduated
from the University of Oregon with a Bachelor of Arts in Political Science and
subsequently earned a MBA at the University of California. Mr. Pennington has
been involved with the Birch Bay Steering Committee and is a financial and
materiel supporter of Blaine High School athletics and academics.

    William N. Grant, President & CEO, commented, "I am very pleased to
welcome these gentlemen to the board of directors. Their collective talents
and experiences will be extremely important to the future direction and
success of the Company."
    Bruce J. McDonald, Robert C. Fletcher and Brian L. Gessner have been
appointed to the Company's audit committee and the Company's corporate
governance committee. Mr. Fletcher and Mr. Gessner have replaced Robert H.
Grant and William N. Grant on these committees.
    Mr. Pennington will oversee the Company's prospective entry into
alternate energy and the co-products derived from these sources. Mr. Gannon,
together with William N. Grant, will define the strategic plan for a renewed
Vitality company.

    VITALITY TO ISSUE PREFERENCE SHARES FOR OUTSTANDING SHARE SUBSCRIPTION

    The board of directors of Vitality Products Inc. is pleased to announce
that the shares for debt resolution put to vote at the AGM on July 21, 2009
was passed by the disinterested shareholders with 100% approval from the votes
cast. The shares for debt resolution relates to the Company's share
subscription agreement dated April 17, 2008 with Consolidated Firstfund
Capital Corp. to issue 46,000 Class "A" Preference Shares, Series 6 for share
subscriptions received that total $460,000 (the "Agreement"), subject to
regulatory approval, as reported in the Company's Press Release dated April
17, 2008. Subsequently, the TSX Venture Exchange (the "Exchange") determined
that the Agreement was subject to Exchange Policy 4.3 - Shares for Debt and
the Agreement required disinterested shareholder approval at the AGM as one of
the conditions for receiving Exchange Acceptance of the Agreement. The
Agreement remains subject to regulatory approval, including Exchange
Acceptance.
    For additional information on the Agreement and related matters refer to
the Company's Notice of Annual and Special General Meeting of Shareholders
dated June 23, 2009 and the Company's Information Circular dated June 23,
2009. These documents and additional information relating to the Company are
on the SEDAR website at www.sedar.com.

    VITALITY GRANTS 850,000 INCENTIVE STOCK OPTIONS

    Vitality Products Inc. announces that, pursuant to its stock option plan,
the Company has granted incentive stock options to directors, officers,
employees, and consultants which will entitle the option holders to purchase
up to 850,000 common shares of the Company at a price of $0.10 per share for a
period of five years. These options are not subject to any vesting schedule
and may be exercised at any time up to the expiry date of July 23, 2014. These
options are subject to a four-month hold period commencing July 23, 2009.
Shareholders ratified and approved, subject to regulatory approval, the
continuance of the Company's 10% rolling stock option plan at the Company's
AGM held on July 21, 2009.

    On behalf of the Board of
    VITALITY PRODUCTS INC.

    "William N. Grant" (signed)

    ----------------------------------
    William N. Grant, President & CEO


    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

    %SEDAR: 00005856E

For further information: Douglas Grant, CFO at (604) 683-6611 or
info@vitality.ca