Kaboose Partners with Nikon Inc. to Launch Kaboose Photo

    TORONTO, July 9 /CNW/ - Kaboose Inc. (TSX: KAB), the largest independent
family-focused online media company in North America, announced that it has
partnered with Nikon Inc., the world leader in high quality digital imaging,
precision optics and photo imaging technology, to be the exclusive partner for
the launch of Kaboose Photo in July 2007.
    "We are thrilled to be partnering with Nikon, a leader in digital
imaging, on the launch of the Kaboose Photo site," said Michael Fogarty, Chief
Revenue Officer of Kaboose. "Nikon and Kaboose are a great fit, as we both
strive to make it easier for moms and families to share their lives through
photos. With the relaunch of Kaboose.com in July and a host of new products
and user-generated content being introduced to enhance our moms' experience,
Nikon is the first of many new, world-class partners Kaboose expects to add
over the coming months."
    "Kaboose is a fantastic partner for Nikon," said Lisa Baxt, Senior
Communications Manager at Nikon Inc. "As part of Nikon's consumer-centric
approach, we look to align ourselves with media partners who are breaking new
ground in consumer entertainment, education and engagement by furthering
consumer dialog. We are confident that Kaboose's new photo channel will enable
and encourage consumers to interact and share their world through photography.
We look forward to bringing Nikon digital products to the millions of moms and
families who are part of the Kaboose community."

    About Nikon

    Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in
digital imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes the Nikon Total Imaging System of consumer and professional
digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon
COOLPIX(R) compact digital cameras; COOLSCAN(R) digital film scanners; 35mm
film SLR cameras; Nikon software products and Nikon sports and recreational
optics. At the heart of every Nikon camera is Nikon's In-camera Innovations,
making it easy for anyone to take amazing digital pictures. Through the Nikon
Spirit Initiative(TM), the company plays an active role in supporting aspiring
and advanced photographers through a variety of philanthropic organizations,
educational programs, events and workshops. For more information, dial (800)
NIKON-US or visit www.nikonusa.com, which links all levels of photographers to
the web's most comprehensive photo learning and sharing communities.

    About Kaboose Inc.

    Kaboose is the largest independent, family-focused online media company
in North America and one of the top-five most visited family destinations
online. From pregnancy to parenting, birthday parties to scrapbooking, and
entertainment to education, Kaboose has the content and applications to help
parents plan and share their family life. Kaboose owns some of the world's
leading online properties targeting families, including BabyZone.com,
ParentZone.com, Kaboose.com, AmazingMoms.com, TwoPeasInABucket.com,
BubbleShare.com, BirthdayInABox.com, Funschool.com and Zeeks.com. Kaboose
trades on the Toronto Stock Exchange under the symbol "KAB."

    This document may contain forward-looking statements, relating to Kaboose
Inc.'s operations or to the environment in which it operates, which are based
on Kaboose Inc.'s operations, estimates, forecasts and projections. These
statements are not guarantees of future performance and involve risks and
uncertainties that are difficult to predict, and/or are beyond Kaboose Inc.'s
control. A number of important factors could cause actual outcomes and results
to differ materially from those expressed in these forward-looking statements.
Consequently, readers should not place any undue reliance on such
forward-looking statements. Kaboose Inc. disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise.

For further information: Jonathan Pollack, Chief Financial Officer for
Kaboose Inc. at TEL: (416) 593-3000 ext.290, FAX: (416) 593-4658