Media Advisory - Coca-Cola invites Inspirational Canadians to Carry the Olympic Flame

    National panel of health and environmental experts to help recommend
    Canadians to be Olympic Torchbearers

    TORONTO, Jan. 19 /CNW/ - Coca-Cola is inviting ordinary Canadians with
extra-ordinary stories about how they are living active and green lives to
apply for the chance to become an Olympic Torchbearer.
    Coca-Cola has created a national Red Ribbon Panel of experts in the
fields of health, wellness and environmental sustainability to help make
recommendations on inspirational Canadians who will carry the Olympic Flame.
These individuals will best represent a commitment to becoming more physically
active and environmentally conscious - and to encouraging others to be as
well.

    WHO:   - David Moran, Director Public Affairs & Communications,
             Coca-Cola Canada
           - Andrea Shaw, Vice President, Sponsorship Sales & Marketing,
             VANOC
           - Leading Canadian experts in active living and the environment
           - The Canadian teen named as first Olympic Torchbearer by
             Coca-Cola

    WHAT:  - Learn from Coca-Cola executives about how to become a
             torchbearer in the Vancouver 2010 Olympic Torch Relay
           - Meet the panel of experts who will be helping to recommend the
             inspiring Canadians who will represent Coca-Cola in the Relay
           - Speak with the first person in the country to be named a
             torchbearer by Coca-Cola

    WHEN:  9:30 a.m. - 11 a.m., Monday, January 19th

           9:30 a.m.   - Media registration opens
           10:00 a.m.  - Media briefing and introduction of the Red Ribbon
                         Panel and Coca-Cola Torchbearer
           10:45 a.m.  - Photo opportunity
           10:50 a.m.  - Open Q&A with Coca-Cola Canada spokespeople, Panel
                         experts and Coca-Cola's first selected torchbearer

    WHERE: Joe Rockhead's Indoor Rock Climbing Gym, 29 Fraser Avenue, Toronto

For further information: To RSVP and for more information, please
contact Phoebe Stephens at (416) 413-4611 or
phoebe.stephens@hillandknowlton.ca