Media Advisory: Canadian Payday Loan Association Available for Comment on the Government of Ontario's Advisory Board Report on Payday Loan Rates

    TORONTO, Feb. 5 /CNW/ - The Honourable Stan Keyes, President of the
Canadian Payday Loan Association, will be available tomorrow to comment on the
Maximum Total Cost of Borrowing Advisory Board's report regarding an upper
limit to the total cost of borrowing for payday loan agreements in Ontario.

    Date:        Friday, February 6, 2009

    Who:         Hon. Stan Keyes will be available for phone interviews

    Contact:     Hon. Stan Keyes, President
                 Canadian Payday Loan Association
                 Office: 905-522-2752
                 Cell: 905-645-4434

    About Canadian Payday Loan Association

    The CPLA represents 20 of the most responsible payday loan companies in
the industry. CPLA members are committed to a voluntary Code of Best Business
Practices, overseen by an independent Ethics and Integrity Commissioner. Every
year, approximately two million Canadians choose small-sum, short-term loans
for unexpected circumstances.

For further information: Hon. Stan Keyes, President, Canadian Payday
Loan Association, Office: (905) 522-2752, Cell: (905) 645-4434