Toyota Canada Inc. Signs Multi-year Agreement with SIRIUS Canada for Toyota and Lexus vehicles

    SIRIUS Satellite Radio available June 2007

    TORONTO, Feb. 14 /CNW/ - Toyota Canada Inc. (TCI) and SIRIUS Canada, the
country's leading satellite radio company, today announced a multi-year
distribution agreement that will make SIRIUS Satellite Radio receivers
available in select Toyota and Lexus vehicles, beginning June 2007.
    Toyota Canada will offer dealer-installed SIRIUS Satellite Radio
receivers with a subscription to SIRIUS Canada's premium 110 channel satellite
radio service featuring the most commercial-free music and exclusive talk and
entertainment programming in Canada. A number of Toyota and Lexus models are
covered by the agreement and a complete listing of applicable models will be
announced closer to launch.
    "We are thrilled to announce this partnership with Toyota Canada," said
Mark Redmond, President and CEO of SIRIUS Canada. "Toyota and Lexus vehicles
are among Canada's most popular vehicle brands and we look forward to making
SIRIUS Satellite Radio's premium 110 channel line up available to their
customers. Now, Toyota and Lexus customers will be able to choose SIRIUS as
their satellite radio provider of choice."
    "TCI is committed to exceeding the expectations of our loyal customers,
and that means offering Canadians a variety of choice for in-vehicle
entertainment," said Tony Wearing, Managing Director of Toyota Canada Inc. "We
are pleased to formalize our relationship with SIRIUS Canada and provide our
customers with SIRIUS' premium 110 channel satellite radio service."
    SIRIUS Canada's automotive partners include Aston Martin, Audi, BMW,
Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, MINI,
Pana-Pacific, Subaru, Toyota, Volkswagen and Volvo.

    About Toyota Canada Inc.
    Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota
cars, trucks, sports utility vehicles and forklifts, as well as Lexus luxury
vehicles, through a sales and service network of over 260 dealers across
Canada. A consistent award winner for product quality and ownership
satisfaction, Toyota has sold over three million vehicles in Canada. More
information about Toyota is available at www.toyota.ca, or through the Toyota
Canada Customer Interaction Centre at 1-888-TOYOTA8.

    About SIRIUS Canada
    From broadcast studios in Vancouver, Toronto, Montreal and New York,
SIRIUS Canada delivers 110 premium channels of the best commercial-free music
plus leading sports, news, talk and entertainment programming. With a total of
65 commercial-free music channels - the most in Canada - SIRIUS is the
original and only home of 100% commercial-free music. SIRIUS offers the
broadest range of Canadian content on satellite radio with 11 English and
French channels. SIRIUS Canada is the Official Satellite Radio Partner of the
CFL, NHL, NFL and NBA and broadcasts live play-by-play games of the CFL, NHL,
NFL and NBA. In addition, SIRIUS Satellite Radio is home to broadcasts of U.S.
College Football, English Premier League and NASCAR.
    For more information please visit: www.siriuscanada.ca

For further information: Media Contact: For SIRIUS Canada: Jeff Roman,
Corporate Communications, SIRIUS Canada, (Tel) (416) 513-7434, (Mobile) (416)
346-5157, (Email) jroman@siriuscanada.ca; For Toyota Canada: Kathryn Ruhland,
Manager, Public Relations, Toyota Canada Inc., (T) (416) 431-8333, (E)
media@toyota.ca