Rogers Wireless and Nokia change online music landscape with Rogers MusicStore and new Nokia handsets

    TORONTO, Feb. 6 /CNW/ - Nokia and Rogers Wireless today launched the
enhanced Rogers MusicStore and two new mobile handsets equipped with the
Rogers Music Player to meet demand from Canadians who want their music on the
go.
    With hundreds of thousands of tracks, the newly enhanced Rogers
MusicStore is unique on the market as it gives music fans the flexibility to
download tunes on the fly -to their wireless phone or online with their PC.
    The Nokia 5300 XpressMusic and Nokia 6085 are the only mobile phones
available in Canada that are Windows Media DRM compatible. This means that
consumers have the ultimate in flexibility to access music - over the air from
the Rogers MusicStore or sideloading unprotected and Windows protected music
from a PC using a USB cable.
    The two Nokia handsets, now available in North America for the first
time, meet a strong demand from the Canadian marketplace, according to a new
study conducted by Ipsos Camelford Graham on behalf of Nokia Canada. The
research found that just over half (52%) of Canadians will consider purchasing
a new mobile phone in the next two years that incorporates a music player.
According to the study, when it comes down to selecting a manufacturer for a
mobile phone that includes a camera or music player, not surprisingly an
overwhelming 90 per cent of consumers would most trust a company that
primarily manufactures mobile phones to manufacture the best quality device.

    No one-hit wonder

    With one in five (20%) Canadians owning a music-enabled mobile phone and
half indicating that they may purchase a music-enabled handset in the next two
years, there is significant potential for these devices. The Nokia 5300
XpressMusic is the perfect handset for people looking to take their music with
them and make a bold statement wherever they go.
    Featuring a compact slide-form factor - press the slider up to extend the
phone and reveal the keypad, the handset can hold up to 50 albums or up to 500
tracks worth of music on a 1GB microSD card. Until April 30, customers can
take advantage of a free 1 GB microSD card by visiting
www.rogers.com/memorypromo. Thanks to dedicated volume control keys, consumers
can easily control the volume of their music while simultaneously enjoying
other functions such as texting, browsing or taking pictures.
    The Nokia 5300 XpressMusic is no one-hit wonder - along with the music
player and radio, the handset also comes with the latest messaging functions
and a 1.3 megapixel camera. Incoming calls can be enhanced with video ring
tones on the high resolution display.

    A classical piece

    The Nokia 6085 emphasizes ease-of-use, up to date technology and classic
style to create a straightforward and feature packed fold-design handset.
Music, pictures, and videos can be stored and shared using the optional
hot-swappable microSD memory card. The Nokia 6085 features both the Rogers
Music Player, which is compatible with the online Rogers' MusicStore, and
Nokia's music player.
    The Nokia 6085 is complemented by sophisticated detailing and a blue LED
cover display. The handset also features a highly readable, large colour
display with 262,000 colours.
    "Canadian consumers are clearly asking for music enabled phones and we
are pleased to be working with Rogers Wireless to provide their customers with
the best voice and music experience across a range of our phones," said Paul
Chapple, General Manager, Nokia Canada.

    Mobile music enhanced

    To coincide with the launch of the Nokia 5300 and Nokia 6085 handsets,
Rogers Wireless and Nokia are also launching a number of accessories to
enhance the consumer's music experience.

    -   Nokia Mini Speakers (MD-4) - These mini speakers let consumers enjoy
        music wherever they are. Weighing only 130g, the speakers come in a
        thin, v-shaped innovative design that folds right into your pocket.

    -   Nokia Stereo Headset (HS-81) - Developed and produced with
        Sennheiser, the headset allows consumers to take their music
        experience to the next level and is optimized for handsfree use.

    -   Nokia Advanced Music Headphones (HS-62) - These full-sized headphones
        allow users to enjoy quality Hi-fi music through its 40mm stereo
        speakers.

    -   Nokia Wireless Audio Gateway AD-42W - This device streams music
        between compatible mobile devices, home stereos, PCs and wireless
        headsets.

    -   Nokia Bluetooth Stereo Headset (BH-601) - This wireless headset
        allows users to listen to music and answer calls on their mobile
        phone without the tangling of wires.

    The Nokia 5300 device sells for $79.99 with a 3-year service agreement
and the Nokia 6085 device sells for $29.99 with a 3-year service agreement,
both from Rogers Wireless. The handsets are available for purchase across
Canada through Rogers Wireless dealers, and retail points of sale or online at
www.rogers.com. For more information on the mobile enhancements, please visit
www.nokia.ca a Rogers Wireless dealer.

    Methodology

    These are the findings of an Ipsos Camelford Graham /Nokia Canada study
conducted on behalf of Nokia Canada from January 11 to January 15, 2007. For
the survey, a representative, randomly selected sample of 1,093 adult
Canadians, who have agreed to participate in an online panel, completed an
online survey. With a sample of this size, the results are considered accurate
to within +/- 3.1 percentage points at a confidence interval of 95 per cent.
The margin of error will be larger within regions and for other sub-groupings
of the survey population.

    About Nokia

    Nokia is a world leader in mobile communications, driving the growth and
sustainability of the broader mobility industry. Nokia connects people to each
other and the information that matters to them with easy-to-use and innovative
products like mobile phones, devices and solutions for imaging, games, media
and businesses. Nokia provides equipment, solutions and services for network
operators and corporations. www.nokia.ca

    About Ipsos Camelford Graham

    Ipsos Camelford Graham provides exceptional marketing insights, setting
the standard in both qualitative and quantitative research. Our highly skilled
researchers and leading edge techniques generate the learning you need to move
your business forward.
    To learn more, please visit Ipsos-cg.com

    About Ipsos

    Ipsos is a leading global survey-based market research company, owned and
managed by research professionals. Ipsos helps interpret, simulate, and
anticipate the needs and responses of consumers, customers, and citizens
around the world.
    Member companies assess market potential and interpret market trends.
They develop and build brands. They help clients build long-term relationships
with their customers. They test advertising and study audience responses to
various media. They measure public opinion around the globe.
    Ipsos member companies offer expertise in advertising, customer loyalty,
marketing, media, and public affairs research, as well as forecasting,
modeling, and consulting. Ipsos has a full line of custom, syndicated,
omnibus, panel, and online research products and services, guided by industry
experts and bolstered by advanced analytics and methodologies. The company was
founded in 1975 and has been publicly traded since 1999. In 2005, Ipsos
generated global revenues of (euro)717.8 million ($853.8 million U.S.). Visit
www.ipsos.com to learn more about Ipsos offerings and capabilities.
    Ipsos, listed on the Eurolist of Euronext - Comp B, is part of SBF 120
and the Mid-100 Index, adheres to the Next Prime segment and is eligible to
the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg
IPS:FP

    /NOTE TO EDITORS: Photos and demo phones are available upon request./

For further information: Media Contact: Nicole Tuschak, Ketchum (on
behalf of Nokia), (416) 642-5246, nicole.tuschak@ketchum.com