TELETOON launches a brand new look

    TORONTO, Feb. 5 /CNW/ - TELETOON audiences are tuning into a brand new
look and feel on their favourite 24-hour animation network this morning. A
comprehensive re-brand including the on-air identity, for both the TELETOON
daytime programming block and The Detour on TELETOON, the interactive website
teletoon.com, all marketing materials, and a new corporate identity was
unleashed today at 6 a.m.
    "We listened to our viewers and have created a stronger and more relevant
identity," says Leslie Krueger, Vice-President Marketing. "I am extremely
proud of the new TELETOON brand. It's smart, savvy and pop-culture relevant,
just like the animation shown everyday on TELETOON. I'm sure that both our
daytime kid and late-night teen and adult viewers are going to love it."
    TELETOON audiences asked for a more mature and updated look. The
corporate master brand sets the tone, delivering the "no rules" feel of
TELETOON daytime and displaying the randomness of the graphic elements of The
Detour on TELETOON. The character of the new brand is carried across all the
network's properties and platforms. The daytime identity carries the essence
and spirit of animation within the brand mark. The TELETOON daytime logo
becomes a character who always seeks the centre of attention, gets away with
anything, lives without rules, and is always fun. The Detour on TELETOON
identity presents a deconstruction the visual components of electronic media
in a bold and fearless way. Like The Detour on TELETOON programming, it's
random and unapologetic, but never abrasive.
    The new TELETOON brand landed on-air, online and in print on February 5,
2007.

    TELETOON is Canada's first and only 24-hour-a-day animation station, and
is intended for both children and adults. With English and French language
services, the network offers viewers classic cartoons and new animation from
Canada and around the world. Founded in 1997, TELETOON is owned by Canada's
Astral Media Inc. (50%), and Corus Entertainment Inc. (50%).

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information: For additional information or visuals, please
contact: Denny Alexander, Media and Communications Manager, TELETOON Canada
Inc., (416) 956-2051 or dennya@teletoon.com.