Media Alert: The stars and wines come out "California Style" to launch promotion at LCBO stores

    TORONTO, April 28 /CNW/ -

    WHAT:     Hollywood's hottest "stars" will help launch the first-ever
              promotion of California wines at LCBO stores during a
              Malibu-style party in downtown Toronto, complete with celebrity
              look-a-likes.

              Visitors can sample wines from Sonoma, Napa Valley and other
              popular California destinations while enjoying foods prepared
              by celebrity chef Charlie Ayers. Ayers created and
              revolutionized the food program at Google which became the most
              talked about and envied employee cafe in Silicon Valley.

              This free public event which brings a taste of Tinseltown to
              T.O., celebrates California Style - a promotion taking place in
              602 LCBO stores across Ontario until May 25.

    WHEN &
    WHERE:    Friday, May 2, 2008
              11:30 am -1:30 pm
              12:00 NOON: Formal Presentation and Photo Opportunity

              Brookfield Place (formerly BCE Place), Allen Lambert Galleria
              161/181 Bay Street at Front Street, Toronto

              Chef Charlie Ayers, Wine Institute of California
              Canadian Director Rick Slomka and LCBO President and
              CEO Bob Peter will all be available for on-site interviews.

For further information: MEDIA CONTACTS: Wine Institute of California:
Paula Oreskovich, Praxis PR, Tel: (905) 949-8255 ext.223, Cell: (647)
283-3693, E-mail: paula@praxispr.ca; LCBO: Chris Layton, Media Relations
Co-ordinator, Tel. (416) 864-6772, Cell: (416) 587-3729,
E-mail:chris.layton@lcbo.com; Trina Hendry, Media Relations Consultant,
Marketing & Customer Insights, Tel. (416) 864-6803, E-mail:
trina.hendry@lcbo.com