Lise Watier launches Désirable - The perfume's launch is supported by a fresh and inventive electronic campaign

    MONTREAL, April 7 /CNW Telbec/ - Close to 15 years after the creation of
Neiges, the perfume that helped build the reputation of Lise Watier
Cosmétiques, the company introduces Désirable, a perfume that is a tribute to
the feeling of desire and the women who inspire it.
    Désirable was launched on March 17 in department stores and chain
drugstores across the country. Created in cooperation with Jean-Marc Chaillan,
of the IFF perfume house, this all-new creation by Lise Watier took many years
to develop. The result is a pure and delicate fragrance, an authentic harmony
of fruity and floral notes blended with delicate earthy undertones. It is
offered in a stylish translucent crystal bottle with a rectangular-shaped
acrylic top.
    A major national promotional campaign will accompany the launch of
Désirable. Next year's strategic plan includes point-of sale, magazine,
e-advertising, billboards, as well as product sampling.

    Are You Desirable?

    To support the launch campaign, a microsite entirely dedicated to the
perfume has been designed. Online since mid-March, www.areyoudesirable.com is
the perfume's official portal. From Flash animations to video excerpts, the
site presents a variety of practical and interactive applications. Both
entertaining and informative, this new Web platform offers a virtual
experience that is quite unique. Female visitors to the site can ask a variety
of attractive men to recite passionate declarations or moving love poetry. An
imaginative way of recreating, at the click of a mouse, the intensity and
emotion of desire.
    Désirable is offered as an Eau de Toilette and an Eau de Parfum, in both
50-ml and 100-ml bottles.

    Lise Watier Cosmétiques Inc. is a Montreal-based Canadian company that
specializes in the creation of cosmetics. Synonym of quality, creativity and
innovation, the brand offers more than 350 make-up, skincare and fragrance
products.


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information: Noémi Soucy-Girard, (514) 735-4959, ext. 242,
nsoucygirard@lisewatier.com