In the past, relying on free services like Google Alerts could be sufficient for tracking your brand mentions. With today’s 24-hour news cycle and rise in social media, investing in a monitoring tool will save companies both time and effort in the long run. Choosing a media monitoring provider can be a much easier process if you’re prepared before you start shopping. Here are some points...

4 Tips for Measuring Multimedia in Public Relations

James Breen joined the #measurePR Twitter chat to learn more about measuring the success of multimedia content. Here are the main trends of the chat:


With an overwhelming number of metrics across many different forms of social media, it can be difficult to decide which are important to measure and report. Communicators are tasked with determining which of these metrics have relevance. The best social media metrics will show a relationship to each company’s business objectives, whether that goal is to raise awareness, convert leads or to direct...

4 Tips Before You Pitch

Pitching media over e-mail is more of an artform than a science. Taking some extra time to make sure you have all your bases covered before making contact is key to getting the pickup you’re aiming for. Fortunately, PR professionals have a lot of resources to help make sure their pitch is a success. Here are some recommendations to check off before you hit the send button.


We’re often under pressure to find ways to streamline, especially in the monitoring arena. When it comes to traditional and social platforms, however, there’s too good an argument to keep those worlds apart—avoiding risking too much team cross-traffic, muddled reporting, or ineffective engagement.

Facebook APIs NEW Things

Facebook is far and away the world’s biggest social network, so it has always been an important avenue for tracking social conversations about your brand. As people increasingly turn to social networks for purchasing decisions, it’s only becoming more important. One recent survey showed 71% of users trust the recommendations posted on Facebook, more than any other social media network....

Beyond Impressions

For many years communications professionals have relied on impressions, reach or even Advertising Value Equivalency (AVE) to demonstrate value to their executive team. The real value in PR however isn’t just providing a drab excel spreadsheet of media hits at the end of a campaign.


The 24-hour online news cycle means that it’s increasingly difficult to get your message across – on social media or through “traditional” PR pitches.


Paid media has long been a controversial subject for many public relations professionals. Traditionally, PR relied heavily on earned media for delivering stories and driving brand awareness. CPRS Toronto's recent Paid Media in Public Relations event featured a panel of four Canadian communications experts who each shared best-practices for incorporating forms of paid media in their modern communication...


Communications professionals understand the importance of monitoring their organization on traditional and social channels. Having access to timely information is critical to planning and executing an effective communications strategy – hence the investment many corpcomm teams make in comprehensive monitoring platforms. The cost of media monitoring tools can vary in price based on the number...


There are so many decisions involved in developing a PR strategy and smart organizations are increasingly relying on experts to help inform those decisions. The stakes are high; a bad media pitch or a fumbled news release could easily cause more harm than good.


Since launching in 2003, LinkedIn has become the official social network for professionals to connect and access job information. More than 10 million Canadians are using the platform to cultivate their personal brands – which accounts for more than 50% of the 17 million Canadians currently employed today! While you likely understand the basics of uploading a profile photo and entering your...