OptimizeContent

SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news.

EarnedMediaChecklist

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward.

CisionChat-Nov14

Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most.

JayBaerAsks-EarnedMedia2ndClass

In this video, Baer tackles the issue of why earned media continually takes a backseat to paid and owned media. He also discusses why this is happening and hints at the solution.

FBGoogle-FakeNews

The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.

AgencyInHouse

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.

EMR-Podcast2

In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity.

As Movember officially kicks off today, we’re highlighting ten male influencers in the health and wellness industry.

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