If better eating habits are in your future, you might consider this: Loblaw recently released it’s 2017 Canadian Food Trends review. Using internal and industry data, the company consulted experts in the culinary industry to determine what underlying motivations and drivers exist within Canada’s food landscape. Why?
With Rio2016 behind us, you have just enough time to give your patriotism a quick rest before the 2016 Paralympic Games begin! To maintain momentum and promote audience interest in the upcoming event, the Canadian Paralympic Committee (CPC) alongside BBDO Canada launched its ParaTough Training Series featuring grueling workouts led by Canadian Paralympians.
Summer plans usually include reading a good book or two, so at the end of June, Indigo launched #ReadtheNorth a campaign to promote Canadian literature. Here’s how this campaign became a page-turner for readers across the country.
What do cats, cucumbers, and gin have in common? More than you’d think! Let’s start with the gin, a summer cocktail staple. Add cats, which according to the Internet are terrified of cucumbers, and you’ve got the makings of a very curious campaign by Hendrick’s Gin, “Cats versus Cucumbers”.
To make sure each and every Torontonian has the chance to play an instrument, Sun Life Financial and the Toronto Public Library have created the city's first musical instrument library. With the swipe of a library card, anyone can borrow any of the 100 available instruments including guitars, violins and portable keyboards. Here are three reasons why this campaign was music to our content marketing...
April is #BeADonor month in Ontario and the Trillium Gift of Life Network (TGLN) is asking residents to register themselves as organ and tissue donors. Over three million Ontarians have already registered (about 24% of the population). One donor can save up to eight lives. Here are a few ways this campaign is set up for communications success.
We know that eating healthy starts with simplicity. Whether dining in or out, we now like to know what ingredients we’re consuming. Becel Canada has responded to this cultural shift with a multichannel marketing campaign demonstrating its commitment to supporting a healthier lifestyle. Here’s how Becel Canada is spreading the news.