Read on to learn about some of the characteristics that can make the difference between a PR rep and a PR pro.


To truly get a comprehensive understanding of how your brand fits into the media landscape, and figure out new ways your client can be included in future coverage, you need to think a step beyond traditional media monitoring. Here are three other areas where you should be paying close attention to.


With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help.


People are consuming content in various ways these days. It’s time to give people what they want where they want it.


These two hashtags have created a social media storm that is unprecedented, and they speak to the power of social as a veritable communications channel that brands absolutely must embrace.


Allegations of “fake news,” political attacks on “mainstream media” and continually blurring lines between editorial and advertorial have kept the media industry on its toes throughout 2017.But how has the media responded and how do these trends affect your communications initiatives?


Once again Cision surveyed journalists in six countries this year about their perception of the media industry. And as is the case every year, we’re amazed at how things change.


In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author explains the steps you need to take to gain the attention of any influencer.