It’s that time of year when Cision cautions its customers against issuing prank news releases on April Fools’ Day. Why?


With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.


For marketers looking to tap into the brand ambassador subset of influencer marketing, these numbers indicate that simply having an ambassador program is no longer enough differentiation.


Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the world — perhaps you produced the next viral video, or hopefully, you found the cure to cancer — thanks to our digitally charged society your content is a needle lost in a never-ending haystack.


As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?


While communications is not for everyone, PR professionals have become privy to remaining creative and staying on top of the latest industry trends, a must-do in any ever-evolving field. Nevertheless, PR professionals will face some unique challenges in 2018 with added pressures to a career already deemed as high stress. Below are five reasons why 2018 may bring some more stressful times.


Here are a few insights communicators may find worth knowing as they roll out their 2018 plans.


What does it mean to have company culture? What are company values? At Cision®, we’ve invested a lot of time and energy in defining who we are and what’s important to us. Here’s a slide that identifies our values: