MarketingDiverseAudience-Blog

Here are four easy ways to help marketing teams learn about their customers on a deeper level to find the very best strategies for engagement.

GooglePRHeadlines-Blog

Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the world — perhaps you produced the next viral video, or hopefully, you found the cure to cancer — thanks to our digitally charged society your content is a needle lost in a never-ending haystack.

Privacy-Blog

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

EmployeesSocialMedia

While data may support a rich opportunity for employee amplification on social media, there is also a significant hurdle to that opportunity: employees are fearful that employers will negatively perceive their social media creation and consumption.

CorpCultureBlog

What does it mean to have company culture? What are company values? At Cision®, we’ve invested a lot of time and energy in defining who we are and what’s important to us. Here’s a slide that identifies our values:

CisionPrimeVideo-Blog

If you’re interested in learning more about how Cision and Prime Research will work together to change the future of communications, view the video, or read the transcript below.

IntegratingSocial-blog

Companies can sway social influence to their benefit. It boils down to listening to who social influencers are and understanding what resonates.

BrandedContent-Blog

The message for marketers? Stop thinking like an advertiser and start thinking like a media company. Instead of trying to creatively interrupt content that consumers watch, listen to, and read, be the content that consumers want to interact with.

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