In the age of social media marketing, visuals are important because they quickly reach busy and distracted consumers. Although people say they love data, a recent study shows that images have a greater psychological impact than statistics, even when the amount of exposure is roughly equal.


With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help.


People are consuming content in various ways these days. It’s time to give people what they want where they want it.


These two hashtags have created a social media storm that is unprecedented, and they speak to the power of social as a veritable communications channel that brands absolutely must embrace.


Allegations of “fake news,” political attacks on “mainstream media” and continually blurring lines between editorial and advertorial have kept the media industry on its toes throughout 2017.But how has the media responded and how do these trends affect your communications initiatives?


Once again Cision surveyed journalists in six countries this year about their perception of the media industry. And as is the case every year, we’re amazed at how things change.


In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author explains the steps you need to take to gain the attention of any influencer.


Writing content takes a lot of time and effort. When you devote resources to writing, publishing and distributing content, it can be frustrating when the results are not what you hoped for.