Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the world — perhaps you produced the next viral video, or hopefully, you found the cure to cancer — thanks to our digitally charged society your content is a needle lost in a never-ending haystack.
As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?
While data may support a rich opportunity for employee amplification on social media, there is also a significant hurdle to that opportunity: employees are fearful that employers will negatively perceive their social media creation and consumption.
What does it mean to have company culture? What are company values? At Cision®, we’ve invested a lot of time and energy in defining who we are and what’s important to us. Here’s a slide that identifies our values:
The message for marketers? Stop thinking like an advertiser and start thinking like a media company. Instead of trying to creatively interrupt content that consumers watch, listen to, and read, be the content that consumers want to interact with.