PitchInfluencersJayBaer-Apr24

In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author explains the steps you need to take to gain the attention of any influencer.

SparksConvo-Blog

Writing content takes a lot of time and effort. When you devote resources to writing, publishing and distributing content, it can be frustrating when the results are not what you hoped for.

ProblemInfluencer-JayBaerBlog

So, what is the biggest problem with influencer marketing? In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author answers this question and offers a solution.

JayBaerAsks

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.

JayBaerAsks-EarnedMedia2ndClass

In this video, Baer tackles the issue of why earned media continually takes a backseat to paid and owned media. He also discusses why this is happening and hints at the solution.

EMR-Podcast2

In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity.

JayBaerAsks3

Jay Baer, founder of Convince & Convert and New York Times bestselling author asks and answers the question — Is Journalism About Building an Audience or Building a Community?

EarnedMediaRising-CL

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts.

JayBaerAsk-Video2-840x423

In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research. In this video, Baer asks and answers the important question — Is Fake News Really a Thing?

OppforCommunicators-840x423

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study.

JayBaerAsks-EN1

In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the Cision 2017 Canadian Journalism Study. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

Value-EarnedMedia

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media.

C3JayBaer

Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®.