In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.
In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity.
Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts.
In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research. In this video, Baer asks and answers the important question — Is Fake News Really a Thing?
How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study.
In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the Cision 2017 Canadian Journalism Study. For this first video, Baer asks and answers the important question — Is social media and journalism linked?
Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media.