TORONTO, Dec. 3, 2012 /CNW/ - The Ontario Nurses' Association's (ONA)
popular 'Value the Invaluable' ad campaign is expanding today as new
transit shelter ads are unveiled across the province.
The ads feature one in a series of nurse "action figures" much like pro
athlete action figures sold to their fans. They urge Ontarians to value
nurses the way we value pro athletes, and offer a way for people to
voice their support.
"We know and most Ontarians understand that nurses really are the most
valuable players in health care," says ONA President Linda
Haslam-Stroud, RN. "Anyone who has used the health care system has seen
the extraordinary skills, dedication and value that nurses bring to the
table each and every day. These transit shelter ads continue to make
the point that nurses are the heroes of health care."
Haslam-Stroud says that, "Our health care system desperately needs the
invaluable skills and care that nurses bring, and the government must
recognize the fact that dollar for dollar, nurses are the best value in
The transit shelter ads (a copy is attached) and radio ads that began
airing two weeks ago will be in the market for several months. Visit http://www.ona.org/political_action/value.html#stories for a look at some of the stories that people have been telling us
about how a nurse has helped them or their family.
ONA is the union representing 59,000 registered nurses and allied health
professionals as well as more than 13,000 nursing student affiliates
providing care in hospitals, long-term care facilities, public health,
the community, clinics and industry.
Image with caption: ""Value the Invaluable" -- The Ontario Nurses' Association is launching transit shelter ads across the province today, urging Ontarians to voice their support for the work nurses do. (CNW Group/Ontario Nurses' Association)". Image available at: http://photos.newswire.ca/images/download/20121203_C4192_PHOTO_EN_21309.jpg
SOURCE: Ontario Nurses' Association
For further information:
Ontario Nurses' Association
(416) 964-8833, ext. 2430/cell: (416) 986-8240, firstname.lastname@example.org
(416) 964-8833, ext. 2369, email@example.com
Visit us at: www.ona.org; www.Facebook.com/OntarioNurses; www.Twitter.com/OntarioNurses