Top Performing Health Care Fundraisers Focus on Major Gifts

WASHINGTON, Feb. 2, 2017 /CNW/ -- The Association for Healthcare Philanthropy (AHP) recently recognized 52 U.S. and Canadian development organizations as high-performing fundraisers in the North American health care industry for FY 2015. The organizations are primarily foundations affiliated with nonprofit hospitals or health systems and were surveyed for AHP's 2016 Report on Giving (FY 2015).

AHP's Report on Giving defines high performers as organizations that raise more net funds than 75 percent of all responding institutions. In FY 2015, the median amount raised by high performers was more than $11.9 million in the U.S. and $14.4 million in Canada.

A key difference between high performers and the organizations surveyed was the type of fundraising activities pursued. High performers focus less on annual gifts and special events while putting more emphasis on major gifts and corporate giving as their major fundraising sources. Planned giving also accounts for a higher share of fundraising revenue for high performers than the average institution, especially in the U.S. In Canada, fundraisers depended more on corporate giving and less on annual gifts.

High-performing organizations also allocated more of their resources to research and fewer resources to capital equipment. In the U.S., 13.5 percent of high performer resources were allocated to research vs. 6.4 percent overall.

"Organizations should utilize all channels for giving, but those that raise money most effectively focus their efforts on the most productive fundraising activities," commented Steven Churchill, president and CEO of AHP.

AHP's Report on Giving is conducted by Association Research, Inc. It is free to AHP members who complete the survey and available for a fee to all others at www.ahp.org/reportongiving. A total of 199 U.S. and 36 Canadian institutions submitted data on their FY 2015 philanthropic activities, for response rates of 15.6 and 21.7 percent, respectively. Learn more about this year's High Performers at www.ahp.org.

AHP is an international professional organization dedicated to developing the fundraisers who encourage charity for nonprofit hospitals and health care institutions. The association's 5,000 members represent more than 2,200 health care organizations in North America and abroad, raising more than $10 billion each year for community health services.

Contact: Sarah Busching
703-538-3154
sarah@ahp.org
www.ahp.org 

SOURCE Association for Healthcare Philanthropy

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