Taco Bell Canada debuts first designer collaboration with Hayley Elsaesser

Two Canadian favourites launch the TaCoat – a winter coat inspired by Taco Bell's iconic Crunchy Taco

VAUGHAN, ON, Feb. 13, 2017 /CNW/ - To keep Canadians warm this winter, Taco Bell partners with celebrity Toronto designer Hayley Elsaesser to launch an exclusive TaCoat – the first ever winter coat inspired by Taco Bell's iconic Crunchy Taco! The one of a kind TaCoat is a convertible jacket and the perfect choice to keep the Taco Bell super fan warm this winter. Hayley Elsaesser is known for her vibrant patterns and imaginative designs, and she maintains the same passion for fun, bold choices as Taco Bell – the TaCoat exemplifies that.

What is the TaCoat? Along with Taco Bell and its fans, Hayley has been working hard to design the perfect coat that highlights Taco Bell's appreciation for fashion and art, while delivering to fans something they can truly be proud of. It features special insulated utility pockets, and although they might be the perfect shape to stash a Taco or Fire Sauce, they'll easily fit all the essentials from your mobile phone and ID to keys, pens, gum - you name it! For extra warmth, the TaCoat is made up of two layers including an outer shell featuring an illustrated taco print on a wavy background in the iconic Taco Bell purple. The detachable inner layer features shades of teal green and aqua, offering both an extra boost of warmth and vibrant pop of colour.

"The love that our fans have for Taco Bell, as well as the arts, inspired us to do something special and unlike anything we've done before. We set out to create a uniquely Taco Bell Canada coat to help keep one lucky super fan warm this winter. It was an easy decision to partner with Hayley Elsaesser to bring our vision to life," said Katelyn Zborowski, Associate Marketing Manager for Taco Bell Canada. "We're very excited to unveil the finished design and give our fans the chance to win the TaCoat for themselves."

Not only did Taco Bell create the TaCoat, but they've engaged their fans to help along the way.  On February 6th, the brand hosted a live sketch session on their Facebook page where fans could interact with a sketch artist in real-time and help add features, contribute design ideas, and have their say on what the TaCoat should be. Check out Taco Bell Canada's Facebook page to see the designs for yourself! To celebrate further, Taco Bell Canada has also launched a special coupon campaign. Fans can nab exclusive deals that celebrate Canada's love of tacos, like 5 Crunchy Tacos for $5 and more, by visiting their website until February 19th.

Fans are encouraged to join the conversation by using #TaCoat and tagging any of the Canadian social accounts - @TacoBellCanada on Twitter, Taco Bell Canada on Facebook, TACOBELLCANADA on Snapchat or @tacobellcanada on Instagram. Fans will have the opportunity to win the TaCoat beginning February 21st.  

About Taco Bell Canada
Taco Bell Corp. ("Taco Bell") is a subsidiary of Yum! Brands, Inc. and is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, nachos, salads and much more. Across North America, Taco Bell serves more than 40 million customers per week and there are nearly 200 locations in Canada. For locations, information on Taco Bell and to chat with Taco Bell fans, visit us online at our new website www.tacobell.ca or any of our other social channels including on Facebook at www.facebook.com/tacobellcanada, Twitter @TacoBellCanada, on Snapchat TACOBELLCANADA or on Instagram @tacobellcanada

SOURCE Taco Bell

For further information: Victoria Neufeld, Edelman Canada, Victoria.Neufeld@Edelman.com, 416.849.8921

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