EDMONTON, Feb. 5, 2014 /CNW/ - Today, Sport Chek (@SportChek) opened its 80,000 square foot Sport Chek/Atmosphere store that
provides consumers with access to world leading digital technology, an
unparalleled array of leading brands and products, and a personalized
shopping experience that connects consumers to the sports they are
800 screens populated by 220 channels that display product images and
deals, store-wide anthems, and community walls filled with local sports
470 individual screens
25 large format tabs
Over 1,200 square feet of digital projection
250 staff will use digital installations, interactive technology and
product displays featuring the best brands to provide detailed and
personalized service to customers.
Take a video tour of the store here
"Our new flagship store in West Edmonton Mall is the most digitally
advanced and personalized retail experience in the world," said Michael
Medline, President of Canadian Tire Corporation. "We have created an
energy filled experience for anyone who is passionate about a great
customer experience and shopping for an unparalleled array of sporting
See Michael Medline and Duncan Fulton, CMO of FGL Sports and Mark's, talk about the new store here.
"We are very excited to be working with Sport Chek on their first
flagship store. As the provider of their content management system, we
understand the innovation and hard work that goes into tackling many
in-store technological 'firsts'", said Chris Riegel, CEO, STRATACACHE.
"Digital is the next step for retail. Sport Chek understands this and
with the opening of the flagship store has proven they can lead it."
To highlight the interactive, personalized features of the flagship
store for Canadians across the country, Sport Chek partnered with Lewis
Hilsenteger of Unbox Therapy to create 'The World's Largest Unboxing
Video' where the most digitally-advanced in-store features will be
unveiled to his over 700,000 subscribers. To watch the video, click here.
About FGL Sports
FGL Sports Ltd. is Canada's largest national retailer of sporting goods,
offering a comprehensive assortment of brand-name and private-brand
products and operating more than 400 stores from coast to coast, under
the following corporate and franchise banners: Sport Chek, Sports
Experts, Atmosphere, National Sports, Intersport, Nevada Bob's Golf,
Hockey Experts, the Tech Shop, Pro-Hockey Life and S3. FGL Sports also
has websites for several of its corporate and franchise banners which
can be accessed through its main website at www.FGLSports.com.
Image with caption: "Revolutionizing Product Showcases in retail, Sport Chek is using transparent display boxes to showcase their newly launched product, while gaining knowledge from the digitally overlaid content. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36291.jpg
Image with caption: "Just like players entering a stadium and stepping onto the playing field, customers enter the store through a tunnel entrance providing the rush and exhilaration of entering a temple of sport. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36292.jpg
Image with caption: "Under Armour has teamed up with Cineplex Digital Networks (CDN) to deliver a world-class digital installation. Using video mapping technology and some of the most inspiring content, the UA Vendor Shop will feature video projection onto their classic "Big E" mannequin. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36293.jpg
Image with caption: "The first of its kind in a retail environment, a digital power ring gives customers the familiar feeling they are in a stadium. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36294.jpg
Image with caption: "Interactive screens provide the customers and employees the opportunity to source product information including in-stock sizes, colours and access vendor videos. Customers can also access interactive digital video walls that enhance and provide one of a kind sport and lifestyle experiences. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36295.jpg
Image with caption: "Medical Motion gait analysis allows runners to be fitted in a dynamic environment to ensure the footwear selection is not only comfortable, but also complementary to their individual biomechanics. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140205_C7753_PHOTO_EN_36296.jpg
SOURCE: FGL Sports Ltd.
For further information:
Tel: 403-717-1400 Ext. 1880
North Strategic (for FGL Sports)