Sonnet Redesigns Personal Insurance

Digital Direct Business Puts the Customer First

TORONTO, May 9, 2016 /CNW/ - Sonnet Insurance Company (Sonnet) launched today with an innovative digital platform that promises to change the way Canadians experience insurance. Sonnet empowers Canadians with a simplified quoting and buying process for home insurance at Personal auto insurance is planned to be made available later this year.

"Canadians deserve a better online insurance experience," says Michael Shostak, SVP and Chief Marketing Officer. "With Sonnet, we set out to create something better - a digital experience that will change the way Canadians feel about insurance."

Empowering the customer
To build the digital insurance experience that Canadians want, Sonnet conducted significant consumer research. Results indicated that many consumers find insurance products needlessly complicated and not designed with their needs in mind1.

As a digital-first business, Sonnet resolves these concerns with an easy online experience written in plain language. It offers Canadians a customized quote, just seconds after answering a handful of simple questions. Policies are available for purchase online, using direct withdrawal, credit card or PayPal, giving customers flexible payment options and immediate coverage.

"This is insurance redesigned with the connected consumer in mind," says Shostak. "Sonnet works the way these consumers expect – fast, clear and always on."

With the ability to purchase a policy online on any device, Sonnet alleviates what 59% of insurance customers believe is a time-consuming and cumbersome process2.

Insurance you can understand – from people who understand you
Sonnet aims to give Canadians the confidence to buy the right insurance to protect the places where life's best experiences happen. To take the guesswork out of buying, Sonnet simplifies confusing limitations and exceptions to help people choose insurance that's right for them. With helpful tips, plain-language policies and the ability to change coverage anytime, the entire online experience is straightforward.

If additional help is needed, Sonnet's personable Customer Service team is available by phone, through chat at, or on Sonnet's social channels. No matter the interaction, Sonnet puts the customer first.

Insights-driven innovation
The technology powering Sonnet streamlines the customer experience throughout quoting, purchasing and beyond. Sonnet uses smart analytics and modern technology to provide customers with an easy insurance experience, transparent pricing options and the ability to manage their policies online anytime.

Using multiple real-time data inputs, Sonnet delivers insurance coverage for customers that is personally tailored to their needs, at a competitive price.

To experience the future of insurance in Canada, visit or say hello on Twitter, Instagram and Facebook.

About Sonnet

Launched in 2016, Sonnet Insurance Company (Sonnet) is a federally regulated insurance company. Our mission is to provide Canadians with an easy, transparent, and customized way to buy home and auto insurance online to protect where life's most important moments happen. Experience the future of insurance at, and say hello on Twitter, Instagram,Facebook and LinkedIn.

1 Sylvestre Marketing Qualitative Research, 2015
2 Sylvestre Marketing Qualitative Research, 2015


Image with caption: "Sonnet Policy Coverage Excerpt - English (CNW Group/Sonnet)". Image available at:

Image with caption: "Sonnet Homepage - English (CNW Group/Sonnet)". Image available at:

Image with caption: "Sonnet wordmark - English (CNW Group/Sonnet)". Image available at:

For further information: For media inquiries, please contact: Sarah Stevens, Manager, Communication, Sonnet,, 416-986-9360; David Bradfield, Vice-President, Communication, Sonnet,, 647-223-5192

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