Sears Lowers Prices to Help Canadians Beat the Cross-Border Hassle

Featuring "Sears Days", "Lowest Prices of the Season", "3 Days Only" sale, and "Timed Specials"!

TORONTO, April 8 /CNW/ - Sears Canada Inc. (TSX: SCC) is lowering prices starting this week for the popular return of "Sears Days", the Company's biggest sale of the season, featuring its lowest prices of the season on a wide range of products for Canadian families. Sale prices start Friday, April 9 and have been established to encourage customers to find great value right here in Canada and to get ready for the warmer season with big savings across the store from apparel and fashion accessories to products for the home. Within the Sears Days flyer being distributed this week, Sears will also feature a weekend only "3 Day sale" and timed specials for Friday, Saturday and Sunday, April 9 to 11.

While much is being reported about prices across the border, Sears Canada emphasizes the great value Canadians can get right here at home during Sears Days, especially considering the typical cross-border shopping experience:

Wake up early, get in the car, pull out of the driveway, drive to the border, get to the border, wait in the line at the border, cross the border, go shopping, pay for meals, get back in the car, drive back to the border, get to the border, pay the duty, cross the border, stop for gas, pull into the driveway, get out of the car, go back to bed.

Sears makes it easy for Canadians avoid these cross-border hassles during its Sears Days sale. Examples of products on sale are:

    
    Save 60% All Women's Nike Swimwear
    Save 55% Women's Alia Microfibre &
     Faux Silk Jackets                      $54.00-58.50, Reg. $120.00-130.00
    Save 25% Calvin Klein Men's and
     Women's Underwear and Hosiery
    Save 50% Men's Haggar Dress Pants       $34.29, Reg. $69.99
    Save 50% Men's Reg.-priced Claiborne
     Jacket                                 $67.50, Reg. $135
    Save 50% Men's reg.-priced Dockers
     Signature Casual Pants                 $34.29, Reg. $70.00
    Save 70% Lagostina Chef's Pans          $14.99-25.49, Reg. $49.99-84.99
    Save 50% Kitchen Aid 12-cup Food
     Processor                              $199.99, Reg. $399.99
    Save 60% ProForm Treadmill with
     iPod Port                              $679.99, Reg. $1699.99
    Save 50% Sealy Posturepedic Perennial
     Luxury III Queen Mattress Set          $949.99, Reg. $1899.98
    Save $700.00 Kenmore Front Load ENERGY
     STAR Washer/Dryer pair                 $999.98, Reg. $1699.99
    Save $40.00 Samsung ES20 Digital
     Camera                                 $79.99, Reg. $119.99
    

Customers can get their homes ready for the season with savings on products for anywhere from the bedroom, bathroom or kitchen to the garage and patio. Some examples include:

    
    Save $131 Craftsman Self-propelled
     Lawnmower                              $248.99, Reg. $379.99
    Save 50% Craftsman 1/2-hp Chain-drive
     Garage Door Opener                     $148.99, Reg. $299.99
    Save 70% Croscill Queen Size Comforter
     Set                                    $191.99, Reg. $639.96
    Save 60% Whole Home 'Egyptian' Bath
     Towel                                  $11.99, Reg. $29.99
    Save 40% Whole Home 400-Thread Count
     Pima Cotton Sheet Sets                 $89.99, Reg. $149.99
    Save 66% T-Fal 'Pleasures' 8-pc.
     Non-stick Cookware Set                 $99.99, Reg. $299.99
    Save 50% Craftsman 19.2V, 1/2"
     drill/driver 4-pc. combo kit           $174.99, Reg. $349.99
    Save $201 Terratek 10", 15-amp Sliding
     Mitre Saw                              $148.99, Reg. $349.99
    Save $291 Kenmore Ultra Soft '100'
     Water Softener                         $548.99, Reg. $839.99
    Save $500 'Casablanca III' 9-pc. Sling
     Patio Dining Set                       $899.99, Reg. $1399.99
    Save $620 SEARS-O-PEDIC Oxford Sleep
     Set                                    $579.98, Reg. $1199.98
    Save $200 Kenmore Giant Tub Dishwasher
     with Turbozone                         $599.99, Reg. $799.99
    Save $130 Kenmore 18.2 cu. Ft. Fridge
     with Top Freezer                       $499.99, Reg. $629.99
    Save $500 Kenmore Trio 22cu. Ft.
     Fridge with Bottom Drawer              $1499.99, Reg. $1999.99
    Save $130 Kenmore Easy Clean Coil
     Range                                  $399.99, Reg. $529.99
    Save $250 Kenmore Self-clean
     Smooth-top Range                       $599.99, Reg. $849.99
    Save $700 Kenmore Front Load
     Washer/Dryer pair                      $999.98, Reg. 1699.98
    

"Timed Specials"

Sears urges customers to visit the store from Friday, 6 p.m. to store closing, then again on Saturday from 7 a.m. to 11 a.m. and finally on Sunday from store opening to 2 p.m. to take advantage of great deals in Sears "Timed Specials" during this week's extended weekend hours. Customers can look forward to Friday savings such as 50% off almost all reg.-priced diamond, gemstone, cubic zirconia and pearl jewellery, on Saturday 50% off almost all reg.-priced men's dress shirts and ties and Sunday 65% off a 3-step work platform.

With respect to prices at other retailers operating in Canada, Sears reminds customers of its Price Match Guarantee, which states that the Company will match any advertised price in Canada. Customers can find additional information and details at their local Sears store.

Sears Canada is a multi-channel retailer with a network of 197 corporate stores, 204 dealer stores, 35 home improvement showrooms, over 1,800 catalogue merchandise pick-up locations, 108 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

SOURCE Sears Canada Inc.

For further information: For further information: Contact for Media: Eliana Cugini, Sears Canada Corporate Communications, (416) 941-4426, ecugini@sears.ca


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