SeaChoice discontinues sustainable seafood partnership with Overwaitea Food Group

VANCOUVER, Aug. 12, 2015 /CNW/ - After six years of working together on a sustainable seafood program, SeaChoice announced today, with regret, the end of its sustainable seafood partnership with Overwaitea Food Group (OFG).

SeaChoice chose not to continue its partnership with OFG because certain terms and objectives of their sustainable seafood program with OFG were no longer being realized. This is the first SeaChoice/retailer partnership to be terminated. OFG was the first major Canadian retailer to develop a sustainable seafood policy and publicly profile sustainable seafood with SeaChoice in its stores in 2009.

SeaChoice promotes sustainable seafood programs based on the Conservation Alliance for Seafood Solution's Common Vision, which outline six key steps for retailers to take in operating a sustainable seafood program. These include making a public commitment, collecting data, buying environmentally responsible seafood, being transparent, educating staff and consumers, and supporting reform of unsustainable fisheries.

SeaChoice believes that making measurable progress toward these six steps is paramount for retailers in the effort to reduce, and eventually eliminate, the risk of seafood mislabelling or seafood from illegal and unregulated sources entering the Canadian marketplace.

Working with businesses is a primary objective of SeaChoice's work, which has catalyzed solutions to some of Canada's biggest sustainable seafood challenges. SeaChoice will continue to support its other retailer partners, including Buy Low Foods, Nesters, Federated Cooperatives Limited and Safeway Operations – Sobeys Inc. in reaching their sustainable seafood commitments. SeaChoice also works directly with fisheries striving to operate using sustainable practices.  

Formed in 2006, SeaChoice is a national program that provides science-based sustainability assessments of seafood and helps Canadian businesses and consumers make sustainable seafood choices. SeaChoice is a joint initiative of the Canadian Parks and Wilderness Society, David Suzuki Foundation, Ecology Action Centre, and Living Oceans Society. Working in collaboration with the Monterey Bay Aquarium's acclaimed Seafood Watch program, SeaChoice undertakes science-based assessments, provides informative resources for consumers, and supports businesses through collaborative partnerships.

SOURCE SeaChoice

Image with caption: "SeaChoice logo (CNW Group/SeaChoice)". Image available at:

For further information: SeaChoice, / 778-833-2954

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