Royal Bank of Canada makes it easier for clients to reward themselves with the latest products from Apple

Avioners and other RBC Rewards clients can now enjoy a new way to purchase Apple devices online, including access to Apple products the day they launch

TORONTO, Jan. 28, 2016 /CNW/ - Are you one of the first people to line up at the Apple Store in anticipation of the latest iPhone? Would you like to tackle the year ahead with the help of an Apple Watch, or are you eagerly awaiting the latest Macbook? In an evolution of the rewards redemption experience in Canada, RBC Rewards is now offering clients a new way to purchase and redeem points for Apple products.

Avioners and other RBC Rewards clients can now purchase Apple products through the RBC Rewards website, and can use their RBC Rewards points or a combination of RBC Rewards points and a credit card to purchase Apple merchandise. In addition to classic Apple products, clients will also have access to new Apple products on the day of launch.

"We're thrilled to offer a seamless Apple experience to our clients through RBC Rewards," says Athena Varmazis, vice-president, Global Loyalty Programs and Rewards, Royal Bank of Canada. "The RBC Rewards program focuses on customer experience, and we're constantly working to deliver exceptional experiences like this to our clients. By working with an innovative company like Apple, we're helping to give our clients the choice and flexibility to redeem points for the products they love that suit their tastes and lifestyles."

According to the 2015 RBC Rewards poll, 43 per cent of Canadians said it was very important that their loyalty program allows them to pay for products and services directly with their points. By providing access to Apple's lineup through the RBC Rewards website, clients can use their reward points, or a combination of points and cash to redeem for a wide variety of Apple products.

How can I start redeeming rewards points for Apple products?
RBC Rewards clients can now purchase Apple products with their rewards points by visiting rbcrewards.com/apple, including new releases from Apple the same day they're launched in-store or online. Simply log into your RBC Rewards account, click on "redeem now", and browse the RBC Rewards Apple catalogue. Add the items you want to your shopping cart, and when you're ready, checkout and redeem using your RBC Rewards points or a combination of points and your RBC Royal Bank credit card.

For more information, and for a full list of RBC Rewards retail partners, visit www.rbcrewards.com.

About RBC Rewards
As one of Canada's premier providers of loyalty programs, RBC has the reward options that help clients get the most from their points. From using points to pay down their credit card balances with Payback with Points to exciting merchandise, travel and gift cards redemptions, Canadians have flexibility and choice in how they use their points. For more information, please visit www.rbcrewards.com.

About RBC
Royal Bank of Canada is Canada's largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America's leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We employ approximately 81,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 37 other countries. For more information, please visit rbc.com.

RBC helps communities prosper, supporting a broad range of community initiatives through donations, sponsorships and employee volunteer activities. In 2015, we contributed more than $100 million to causes around the world.

SOURCE RBC



For further information: Heather Colquhoun, RBC Communications, 416-974-3283, heather.colquhoun@rbc.com

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