Real Canadian Superstore(R), Atlantic Superstore(R) and Loblaw Superstore(R)
banner stores gear up for late night shoppers taking advantage of 24 hour
holiday shopping convenience!

- With less than a month till Santa slides down the chimney, time-starved customers appreciate flexible shopping hours -

BRAMPTON, ON, Dec. 4 /CNW/ - The countdown is on! As the last-minute holiday shopping frenzy approaches, Loblaw Companies Limited is pleased to remind customers of its extended holiday hours, beginning as early as today in Ontario and Western Canada, and the 11th in Atlantic Canada. For shoppers looking to get everything they need for the holidays conveniently under one roof at any time of day, most Real Canadian Superstore(R) and Loblaw Superstore(R) locations will be opening 24 hours beginning December 4th in Ontario and Western Canada. Furthermore, select Atlantic Superstore(R) locations will be offering 24 hour last-minute convenience to customers beginning December 22nd until closing on Christmas Eve. In addition, select Loblaws(R), Loblaw greatfood(TM), Zehrs(R), Zehrs greatfood(TM), Fortinos(R), Extra Foods, Atlantic Superstore(R) and Dominion store locations have joined in the holiday spirit and extended their hours to 11:00 PM. Finally, select Atlantic Superstore and Dominion stores will also extend their hours until midnight beginning December 11th and some Real Canadian Superstore locations in Western Canada will be open until midnight beginning December 4th, in order to take some of the stress out of the holidays.

"Before we know it, there will be a matter of days until our holiday shopping comes to a halt on Christmas Eve," comments Inge van den Berg, Senior Vice President, Corporate Affairs, Loblaw Companies Limited. "Through our extended holiday hours this month, we're doing our best to make holiday shopping convenient and stress-free, all the while striving to offer our customers everything they need for their gift list and entertaining in one place."

The holiday season is all about giving, however, with the current economic climate some Canadians may have to spend differently this year. Thankfully, through select Loblaw banner stores and a broad range of well-priced national brand products and general merchandise, including Loblaw's own President's Choice(R), Joe Fresh Style(R), PC(R) Home Collection and no name(R) brands, customers can find an array of crowd-pleasing gifts for everyone on their list at great prices without having to sacrifice taste, quality or style.

To learn more about what's in store for the holidays, visit www.pc.ca . For specific locations and holiday hours in your area, see your store for details. Unless otherwise noted, select stores under the following banners will offer extended holiday hours, including:

    
    Ontario (beginning December 4th):

    Real Canadian Superstore(R)/Loblaw Superstore(TM) (Open 24 hours)*
    Loblaws(R) and Loblaw greatfood(TM) (Open until 11:00 PM)*
    Zehrs(R) and Zehrs greatfood(TM) (Open until 11:00 PM)*
    Fortinos(R) (Open until 11:00 PM)(xx)

    * Select corporate store locations may have differing hours; see your
        store for details
    (xx)Select franchised stores may have differing hours; see your store for
        details

    Atlantic Canada (beginning December 11th):

    Atlantic Superstore(R) (Select stores open until 11 PM, select stores
    open until midnight)*
    Dominion(xxx) (Select stores open until 11 PM, select stores open until
    midnight)*

    Atlantic Canada (beginning from 7am on Dec 22nd to 5pm on Dec 24th):

    Atlantic Superstore and Dominion (Open 24 Hours)*

    *  Select corporate store locations may have differing hours; see your
         store for details
    (xx) Select corporate store locations may have differing hours and
         certain restrictions regarding Sunday closures may apply; see your
         store for details
    (xxx)Dominion locations in Newfoundland Only

    Western Canada (beginning December 4th):

    Real Canadian Superstore (Select stores open 24 hours, select stores open
    until midnight)*
    Extra Foods (Select stores open until 10 PM, select stores open 11 PM)
    (xx),(xxx)

    *   Select corporate store locations may have differing hours and
          certain restrictions regarding Sunday closures may apply; see your
          store for details
    (xx)  Select franchised stores may have differing hours; see your store
          for details
    (xxx) Excludes Yukon Territories and British Columbia until December 13
    

For all other banners including Your Independent Grocer(R), valu-mart(R), nofrills(R), Real Canadian Wholesale Club(R), Cash & Carry(R), Atlantic SaveEasy(R) and Atlantic SuperValu(R), see your store for details.

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 139,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice(R), no name(R) and Joe Fresh Style(R) brands. In addition, the Company makes available to consumers President's Choice Financial(R) services and offers the PC(R) points loyalty program.

SOURCE Loblaw Companies Limited

For further information: For further information: or to arrange an interview with a spokesperson, please contact: David Primorac, Senior Director, Public Relations, Loblaw Companies Limited, (905) 459-2500, extension 613634, Email: david.primorac@loblaw.ca


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