/R E P E A T -- CF Toronto Eaton Centre Unveils New Level Two Expansion, Launches First-Ever Mobile Closet/

CF Toronto Eaton Centre connects Torontonians with the latest in fashion trends, best-in-class retail experience with addition of 23 new retailers

Expanded H&M flagship location, Oak + Fort, RUDSAK, Gerry Weber and Ever New locations now open among other leading retail partners

Saks Fifth Avenue and Nordstrom openings to follow in 2016

TORONTO, Sept. 29, 2015 /CNW/ - Just in time for the Fall fashion season, CF Toronto Eaton Centre  (CF TEC) has unveiled their new level two expansion featuring many of the most sought-after retailers, including: Saje Natural Wellness, Lacoste, Thomas Sabo, Torrid, Pandora and more.  The expansion marks the second beat of a three-part plan that is set to further cement CF TEC as a leading fashion destination for Torontonians.

The 71,000 square-foot expansion will bring significant change to the centre and its 48 million shoppers per year; connecting downtown Torontonians with the hottest fashion trends.  The redevelopment boasts 23 new retail partners including, first to market retailers such as Torrid, Uno de 50 and SHOO by Steve Madden, their first new concept store. With the new expansion, the H&M at CF Toronto Eaton Centre will be the largest location in Canada for the H&M brand in 2016.

"As one of the most iconic shopping centres in Canada, the CF Toronto Eaton Centre level two expansion solidifies our commitment to creating beautiful spaces, a best in class retail mix and heightened bricks and mortar experience for shoppers," said Sheila Jennings, General Manager, Retail, CF Toronto Eaton Centre, "The retail landscape is highly competitive and our shoppers are incredibly savvy. We know they will be thrilled with our focus on anticipating their needs and bringing the right brands to the property."

CF TEC PRESENTS FIRST-OF-ITS-KIND MOBILE CLOSET

To celebrate the landmark expansion, CF TEC will showcase the impressive roster of best-in-class retailers on the first ever, Mobile Closet.  Taking 'pop up' to a new level, the first-of-its-kind streetcar-turned fashion hub, will become a temporary showcase for many of the Fall fashion must-have items hitting retailers in the property.  The closet will make its way across the TTC's 501 Queen West streetcar line, visually connecting passersby with the latest seasonal fashion now available at CF TEC's level two expansion.

"CF Toronto Eaton Centre is an iconic property in our portfolio and for Canadian shoppers. It only seems fitting we do something fresh and innovative to highlight and celebrate our new retail partnerships," said Craig Flannagan, Vice President Marketing, Cadillac Fairview. "As part of our focus on creating unique and memorable experiences, we're excited by this first-ever Mobile Closet and the potential it brings for us to deliver curated content and social engagement opportunities for retailers and shoppers alike."

CELEBRITY STYLIST ELIZABETH CABRAL LEADS MOBILE CLOSET CURATION

With a focus on providing a fashion forward mix, celebrity stylist Elizabeth Cabral is leading the curation of the closet.  A Torontonian, currently residing in New York City, Cabral brings her recognizable sleek, sophisticated street-style to the Mobile Closet, inspiring fashion lovers to head to CF TEC and shop the look.  With a keen eye for style and a unique fashion outlook, Cabral has made a name for herself in the fashion industry by working with an impressive list of celebrity and high fashion clients including A-listers such as: Beyoncé, Olivia Wilde, Lindsey Wixson, and Kiera Knightly; and notable fashion houses including: Burberry, Herve Leger and BCBG.  Brimming with fashion knowledge, Cabral will bring a mix of NYC flair to an already stylish Toronto fashion set.

"Fashion is my business and it is great to see a retail property like CF Toronto Eaton Centre execute such a cutting-edge idea," said Elizabeth Cabral, Stylist. "When I'm home, CF Toronto Eaton Centre is always my go-to, favourite shopping destination.  The impressive mix of high-end options and fashion favourites makes for an inspired day of styling with friends.  The Mobile Closet is like having your own personal editor to help navigate the fall season's trends, delivering the hottest looks straight to consumer. I'm thrilled to be working with so many leading retailers to execute this concept."

FASHION CONNECT DEBUTS IN CF TEC

Can't catch the street car? Not to worry. From September 30th to October 29th customers can head into CF TEC to take a peek at all of the curated looks.  The installation goes hand-in-hand with the launch of the TEC Fashion Connect campaign which focuses on bringing the latest fashion trends straight off the runway and into the hands of Toronto shoppers. 

As one of the official shopping destinations of World MasterCard Fashion Week (WMFW), in conjunction with CF Sherway Gardens, the campaign will further entrench CF TEC as the premier downtown fashion destination. CF TEC social media community members also have the opportunity to win a Front Row experience at Fashion Week with Elizabeth Cabral just by engaging with fashion content on CF TEC social channels. Follow us to find out more details.

WHAT'S TO COME…

In addition to the recent openings of Hugo Boss, kate spade New York and the first REISS store in Canada, the property's redevelopment and remerchandising strategy continues to expand with a third beat of retail partner openings. In November, the property will help Zara welcome its newest concept store going from a one-level 13,308 square foot store to a two-level 27,695 square foot shopping destination. To complete the focus on best in class retail centre is poised to welcome Saks Fifth Avenue (Spring 2016) and Nordstrom (Fall 2016) this year as well. 

CF TORONTO EATON CENTRE SOCIAL

Shoppers are invited to join us on Twitter, Instagram and Facebook as the go-to resource for head-to-toe fashion, as well as beauty-related inspiration.

Like us at Facebook.com/torontoeatoncentre; Follow us on Twitter @TOEatonCentre; Follow us on Instagram @TOEatonCentre

About CF Toronto Eaton Centre
Located in the heart of downtown, CF Toronto Eaton Centre is one of the most recognizable landmarks and country's best-known retail shopping destinations.  Located in downtown Toronto at 220 Yonge Street, just north of Richmond St., the mixed-use complex spans over three city blocks.

Already the city's premier urban destination, the redevelopment, consisting of both expansions and renovations has reinvented an already unique shopping experience.  With over $500 million in recent redevelopment activity, CF TEC has added 23 new retailers to its mix, with Saks Fifth Avenue and Nordstrom set to join the centre in 2016 and 2017.  For more information download the CF Shop app or visit www.cfshops.com/toronto-eaton-centre/stores.html

About Cadillac Fairview
CF Toronto Eaton Centre is owned by Cadillac Fairview, one of North America's largest owners, operators and developers of commercial real estate. Cadillac Fairview focuses on developing and managing high quality office, retail and mixed-use properties in Canada and the United States, as well as international investments in real estate companies and investment funds. With a portfolio valued at more than $28 billion, Cadillac Fairview and its affiliates own and manage nearly 36 million square feet of leasable space at 66 properties across North America, including some of Canada's landmark developments, such as Toronto-Dominion Centre, CF Sherway Gardens, CF Pacific Centre and CF Chinook Centre. Cadillac Fairview is wholly-owned by the Ontario Teachers' Pension Plan, which invests to secure the retirement income of 311,000 active and retired teachers in Ontario.
® a registered trademark of The Cadillac Fairview Corporation Limited.

SOURCE Cadillac Fairview Corporation Limited

Image with caption: "Today, CF Toronto Eaton Centre unveiled their new Level Two Expansion. To celebrate the landmark opening, the centre took 'pop-up' to a new level with the first-ever Mobile Closet. The streetcar-turned fashion hub was curated by celebrity stylist, Elizabeth Cabral and is hitting the streets of Toronto today. (CNW Group/Cadillac Fairview Corporation Limited)". Image available at: http://photos.newswire.ca/images/download/20150929_C1870_PHOTO_EN_509413.jpg

 



For further information: Media contact: Vanessa Jenkins, North Strategic, 416-206-8765, vanessa.jenkins@northstrategic.com


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