Qtrade Investor named the top self-direct Brokerage Firm for Customer Service in Canada

TORONTO, Feb. 24, 2016 /CNW/ - Qtrade Investor provides the best customer service experience amongst Canadian self-direct brokerage firms, according to a 2015 yearlong study conducted by Canadian research and business intelligence firm Surviscor. The complete rankings and firm service level index scores are:

Qtrade Investor	88%
Desjardins Online Brokerage	86%
Scotia iTRADE	74%
Credential Direct	66%
HSBC InvestDirect	64%
BMO InvestorLine	44%
Virtual Brokers	44%
Laurentian Bank Discount Brokerage	38%
TD Direct Investing	34%
National Bank Direct Brokerage	32%
CIBC Investor's Edge	16%
Jitney Trade	16%
Questrade	16%
RBC Direct Investing	10%

"In general, the self-direct brokerage industry had a disappointing year after many strong years of impressive average response times," said Glenn LaCoste, President and CEO of The Surviscor Group of Companies. "The brokerage industry is slow to introduce the various contact methods including live chat and the newer social media outlets. Qtrade Investor should be commended for its continued success servicing its clients as it has dominated the brokerage industry over the past five years," added LaCoste.

"We are honored by this endorsement, which reflects our drive to continually improve in every area that truly matters to self-managed investors," said Catherine Wood, Qtrade Financial Group's Senior VP and Head of Online Brokerage. "We believe in empowering online investors with industry-leading tools and resources and competitive pricing, along with outstanding customer service that is fast, accurate and knowledgeable."

The Service Level Assessment (SLA) program, now in its 11th year, analyzed 170 'mystery shopper' service enquiries, per firm, sent between January 1st, 2015 and December 31st, 2015 to over forty Canadian digital banking and self-direct brokerage firms. Surviscor calculates a monthly peer-based Service Level Index using the average response time to service enquiries for each firm while tracking every detail of the correspondence during the calendar year.

Information on any of these firms and the 2015 banking and credit union results can be found at www.surviscor.com. For further information regarding the results, including the ongoing SLA program and accessing the data, contact Surviscor at [email protected] or by phone at 1-866-299-7267.

About Surviscor Inc.

Surviscor Inc. is a Canadian leader in the analysis and ranking of Canadian digital services offered to retail consumers. Surviscor produces seasonal feature and functionality audits, including its prominent Online Discount Brokerage, Online Banking, Mobile Brokerage and Mobile Banking scorCards. All studies and analyses serve as industry benchmarks for consumers and industry participants by identifying services and digital offerings considered to be leading-edge as compared to the industry standard.

SOURCE Surviscor Inc.

Surviscor Inc., Mr. LaCoste, President, [phone] mobile or 1-866-299-7267, [email protected], www.surviscor.com