OAKVILLE, ON, Dec. 28, 2012 /CNW/ - Splashes, screams and smiles are in
store as more than 700 Canadians of all ages kick off the New Year by
running into the cold water of Lake Ontario at the Courage Polar Bear Dip.
This year it will hit a major milestone as it becomes Canada's first
million-dollar dip for charity—on New Year's Day it will have raised
more than $1 million since teaming up with World Vision in 1995.
This family event attracts 'dippers' from four to 74, many of whom come
dressed in colourful costumes. There will also be some dipping in
solidarity in US waters for the first time, proceeds going to the
Who: Almost 1,000 people expected from across the GTA and Golden Horseshoe,
including dip founders Todd & Trent Courage, cheered on by thousands of
spectators in a fun, family-friendly, festival atmosphere
What: Waves of people will brave frigid waters of Lake Ontario against the
backdrop of a festival that includes live music and costume contests.
When: January 1, 2013—festivities start at 12:30 p.m., dip at 2 p.m.
Where: Coronation Park, Oakville (1426 Lakeshore West, Oakville, ON).
Media are invited: Look for the media tent (marked by orange balloons) to get media
access, interviews and more.
Why: To have fun ringing in the New Year, and to raise money for clean
drinking water in Rwanda with World Vision.
Twitter: #milliondollardip @polarbeardip
Web: www.polarbeardip.ca or www.worldvision.ca
This year the Courage Polar Bear Dip goes international with a Google+
Hangout On Air. Video of the event and a sister dip in the USA will be
broadcast live to the public at http://www.polarbeardip.ca/donors.php
SOURCE: Courage Polar Bear Dip
For further information:
Genevieve Barber, (office) 905-565-6200 ext. 2176 (mobile) 416.671.0086