Apple trees given to consumers who purchase Pommies Dry Cider at select
LCBO locations in April
TORONTO, March 27, 2013 /CNW/ - This April at select LCBO locations in
Ontario, consumers who purchase three, four-packs of Pommies Dry Cider® will walk away with an apple tree to plant in their yards. The giveaway
highlights that Pommies is made from 100 per cent juice from Ontario
apples and encourages the growth of apple trees in Ontario.
"The next best thing to grabbing a cold Pommies from your fridge is
picking an apple off your own apple tree," said Nick Sutcliffe, owner
and cider drinker, Southern Cliff Brands. "Lots of companies give away
stuff, usually plastic, but we wanted to make sure that we offered
consumers something that benefits them for years to come."
"The LCBO is committed to ensuring our operations are environmentally
sustainable," said Leanne Rhee, Category Manager, Beer & Cider, LCBO.
"It makes both environmental and good business sense to support the
sales of Ontario ciders. It stimulates the Ontario economy, creates
jobs and has less environmental impact as local products are shipped
Pommies Dry Cider tastings and tree giveaways will take place at the
following LCBO locations:
Orangeville LCBO (510 Riddell Drive) - Friday, April 12, 4 p.m. - 8 p.m.
Toronto LCBO (232 Dupont Street) - Saturday, April 13, 11:30 a.m. - 3:30 p.m.
Ottawa LCBO (275 Rideau Street) - Saturday, April 20, 12 p.m. - 4 p.m.
Bolton LCBO (30 McEwan Drive East) - Friday, April 26, 4 p.m. - 8 p.m.
The Gala apple trees given away at each location are approximately three
feet tall. The dwarf variety trees will not exceed a height of
eight-feet tall fully grown. Detailed planting and growing
instructions will be provided with each tree.
A premium brand of hard cider - made entirely from Ontario heritage
apples - at 5.0 per cent alcohol, Pommies Dry Cider is a refreshing,
dry and light-bodied cider with a crisp, lasting finish. Produced in
Caledon, Ontario, each bottle of Pommies Dry contains a blend of five
different varieties of Ontario apples. Made from 100 per cent juice,
Pommies has no added artificial flavourings, colourings and is not made
Made in the tradition of an English dry cider, Pommies Dry is gently
carbonated and is a sparkling alternative to beer, coolers and light
white wines. Gluten free, Pommies Dry is sold in unique 355ml bottles
in packs of four for $12.95.
About Southern Cliff Brands
Southern Cliff was established in 2011 by Nick Sutcliffe and his wife
Lindsay, who both left their careers in Toronto to move to Caledon and
pursue their dream of producing a quality cider. Pommies Dry Cider® is the first product to be produced and launched by Southern Cliff
Find us online at www.southerncliff.com, www.pommiesdry.com, on Facebook at www.facebook.com/pommiesdry and on Twitter @pommiesdry.
SOURCE: Southern Cliff Brands
For further information:
Lindsay Sutcliffe, Southern Cliff Brands