MEDIA ADVISORY - Crayola to retire a colour; which one will it be?

Find out which one through Facebook Live Event from Times Square on March 31

LINDSAY, ON, March 30, 2017 /CNW/ - Something big is happening at Crayola! Crayola will retire a colour from its iconic 24-count crayon box. Which colour will be leaving? You'll have to tune in to find out as Crayola will make the official announcement live from NYC's Times Square on National Crayon Day (March 31) at 8:30 a.m. The event will feature a surprise appearance by a Grammy Award-winning musical group and will be live-streamed on Crayola Canada's Facebook page.

What: National Crayon Day event in Time's Square will be streamed live on Facebook and will feature Crayola representatives and a musical performance.

Who: Crayola representatives will make the announcement in Time's Square followed by a musical performance. B-roll and images will be available.

When: Friday Mar. 31, 2017 at 8:30 a.m. EST

Where: Facebook Live event https://www.facebook.com/crayolacanada

Interview opportunity:

Margot Somerville, Director, Product Marketing and Communications, Crayola Canada

Video b-roll and images from the event will be available immediately following today's announcement. 

About Crayola:
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use colour to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.ca or join the community at www.facebook.com/crayolacanada.

SOURCE Crayola

For further information: Golin for Crayola Canada, Miriam Fitting, T: 416-483-6225 ext. 3440, M: 647-267-5327, mfitting@golin.com

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