Maybelline New York signs new spokesmodel Lisalla Montenegro

MONTREAL, June 3 /CNW Telbec/ - Maybelline New York announces that Lisalla Montenegro, the stunning 21 year old Brazilian beauty was recently signed to the brand, joining its amazing roster of A-list spokesmodels including Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl and Emily DiDonato to name a few.

Lisalla was born and raised in Goias, Brazil. Although she had dreams of being a doctor, there was another bright future that awaited her. At a young age, Lisalla was encouraged to pursue modeling. After participating in a competition for Miss Goias, she met with modeling scouts who saw a star and brought Lisalla to America where she would begin her career.

Lisalla has walked the international runways for some of the most prestigious designers including Hermes, Michael Kors, Armani Exchange, Tracy Reese, Vena Cava, and Pinko. Lisalla has also graced the editorial pages of some of the most reputable fashion magazines like Vogue (Brazil, China and American), Glamour (American and German), GQ (Italy), Nylon and CosmoGIRL. She has had the pleasure of working with the industry's most renowned international photographers including Mario Sorrenti, Kenneth Willardt, Alexi Lubomirski, Peter Beard and Miles Aldridge.

Lisalla likes to spend her free time studying new languages and learning about different cultures. Although Lisalla has ambitions to eventually grace the actor's stage, she is currently enjoying her time modeling and "very much looking forward to fulfill (her) new prestigious role as Maybelline spokesmodel".

"Lisalla is a magnetic beauty one cannot get enough of! On top of being incredibly beautiful, Lisalla is one of the most likeable and determined people I have ever met! She takes her job very seriously and her passion for life is addictive. Lisalla exudes a natual, fresh yet slightly feline beauty making her the perfect addition to our amazing roster of spokesmodels. We are extremely proud to be the first cosmetic brand to support her." says Cyril Chapuy, Global Brand President of Maybelline New York.

Lisalla will make her debut for Maybelline New York in June.

About Maybelline New York

Maybelline New York is the number 1 cosmetic brand in the world, available in over 129 countries. Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. Maybelline New York is also the official Makeup Sponsor of Mecedes-Benz Fashion Week in New York City. For more information, log onto www.maybelline.com

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE MAYBELLINE NEW YORK

For further information: For further information: Mylène G. Ménard, Brand communications Manager, Maybelline New York, (514) 281-2745, 1-800-568-8948, ext. 2745, mmenard@ca.loreal.com, www.maybellinenewyork.ca

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MAYBELLINE NEW YORK

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