New Packaging and Product Improvements Provides Benefits for Yards, Job
Sites, and Contractors
KANKAKEE, IL, Jan. 30, 2014 /CNW/ - IKO, a North American pioneer and
global leader in the roofing materials business, has announced
packaging changes to its GoldShield Ice & Water Protector to provide
added user friendliness to roofers and product dealers.
The new GoldShield Ice & Water Protector packaging will be in the form
of a fully enclosed, shrink wrapped film on individual rolls replacing
the previous boxed roll format that was shrink wrapped by the pallet.
The new film packaging is water resistant and treated for enhanced UV
resistance improving the ability to store it outdoors. The packaging is
also smaller in size allowing for an increased number of rolls per
pallet and reducing the inventory space required for storage purposes.
According to Director of Marketing, Carol Perkins, "The new roll
packaging will be beneficial for both our distributors and their
customers. It means less storage space required and less waste on the
job site as well. Everybody wins."
In addition to the new wrapper, other product improvements include a
stronger core for more roll stability, more slip resistance and the use
of a white facer to make the product cooler to work with. These changes
provide benefits to the contractor by making the product easier to work
with. For those with existing stocks of GoldShield product, Carol also
notes "Since there is no change to the product itself suppliers will be
able to mix the new packaging and their existing supply. The products
are totally compatible."
For questions about GoldShield Ice & Water Protector or other product
offerings, please visit the company's website, www.iko.com, or contact the local IKO representative for further information.
About IKO IKO is a world-wide leader in the roofing, waterproofing and insulation
industry for residential and commercial markets. A vertically
integrated company, IKO operates more than 25 manufacturing plants
throughout North America and Europe. IKO is a family owned
business established in 1951.
Copyright ©2013 IKO Industries, Ltd. All rights reserved. For media or
industry analyst support, please visit our website at http://www.iko.com
SOURCE: IKO Enterprises Ltd.
For further information:
Carol Perkins, Marketing Director, IKO Midwest
235 West South Tec Drive
KANKAKEE, IL, 60901