HGTV Canada's Brand New Canadian Original Series Wins Sunday Night Across Canadian Specialty*
More than 100,000 Canadians Have Already Begun the Submission Process to Compete to Win the Home
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TORONTO, April 26, 2016 /CNW/ - Sunday night's much anticipated premiere of HGTV Canada's hottest new Canadian original series Home to Win brought down the house with 374,100 viewers (Ind2+) making it the number one program of the night across Canadian specialty.*
This tremendous linear success is closely tied to the digital homerun the property is hitting. Since the launch of HomeToWin.ca, already 112,783 Canadians have signed up to begin the submission process to audition for Home to Win and ultimately compete to win the home.**** Viewers have until Sunday June 5th, 2016 at 11:59 p.m. ET to register to receive further instructions on how to submit a short video explaining what they think makes a house a home. Full details and guidelines can be found at HomeToWin.ca.
ADDITIONAL DATA HIGHLIGHTS:
- Home to Win was also #1 across Canadian Specialty for the night amongst A25-54 (152,000 AMA) and multiple other demos.**
- Home to Win won its 10pm time slot across all key demos.***
- Since its launch, HomeToWin.ca has had 377,000 Unique Visitors and 1.8 million page views.****
- On premiere day alone, HomeToWin.ca saw 25,000 Unique Visitors and 131,000 page views.****
In the next episode of Home to Win, airing May 1st at 10 p.m. ET/PT, the room renovations begin as designer Danielle Bryk and builder Colin Hunter transform a dated home office into a dramatic new library. Meanwhile, builder Rob Evans partners with designer Sam Pynn to create a new look in the master bathroom. HGTV Canada's all-star deck builder, Paul Lafrance, drops in to shake things up. Catch up on the premiere episode of Home to Win at HomeToWin.ca and on Saturday, April 30th at 9 p.m. ET/PT on Global.
*Numeris PPM Overnight Data. (4/24/16). Total Canada.*excluding sports and pay channels
**Numeris Overnight PPM Data. (4/24/16). Total Canada.*excluding sports and pay channels **A18-49 (124.1), M18-49 (59.5), F25-54 (79.4), M25-54 (72.6)
***Numeris Overnight PPM Data. (4/24/16). 10p-11p. Total Canada. * (Ind2+, A18-49, F18-49, M18-49, A25-54, F25-54, M25-54)
****Adobe Sitecatalyst 16/02/2016 to 25/04/2016
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Further series info and full schedule information is available at HomeToWin.ca
Subscribe to the HGTV Canada YouTube channel: youtube.com/user/hgtvcanada
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HGTV Canada is a Corus Entertainment Network
About Corus Entertainment Inc.
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that creates and delivers high quality brands and content across platforms for audiences around the world. The company's portfolio of multimedia offerings encompasses 45 specialty television services, 39 radio stations, 15 conventional television stations, a global content business, digital assets, live events, children's book publishing, animation software, technology and media services. Corus' roster of premium brands includes Global Television, W Network, OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic Channel, Q107, CKNW, Fresh Radio, Disney Channel Canada, YTV and Nickelodeon Canada. Visit Corus at www.corusent.com.
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