Fuse Powered's AdRally Delivers a 46% Improvement in Ad ARPDAU Over Conventional Mediation in Hit Mobile Game, MMX Racing

SAN FRANCISCO, Aug. 7, 2015 /CNW/ -- Following the latest AdRally release, Hutch replaced their conventional ad mediation with AdRally in MMX Racing, leveraging its optimized collection of top-performing ad networks and exchanges from a single SDK, and generated a 46% improvement in average revenue per daily active user (ARPDAU) from ads.

After looking for ways to improve ad performance, Hutch integrated AdRally as a single source ad monetization solution, replacing their conventional ad mediation for their rewarded and non-rewarded ad placements in MMX Racing. AdRally delivered an increase in ad ARPDAU from an average of 1.81 cents to 2.64 cents, and continues to climb above 3 cents, while maintaining IAP ARPDAU. All gains were achieved by optimizing the same ad networks Hutch used before but this time from within AdRally with its proprietary automated logic and adherence to a strict campaign blacklist. By completing the single AdRally SDK integration, Hutch was able to free up development resources while simultaneously offloading ad optimization to Fuse Powered's team and increasing ad revenue.

"With AdRally, I get higher ad revenue without the hassle of trying to manage individual ad networks so my team can focus on what they do best - making great games!" says Shaun Rutland, Founder of Hutch.

"AdRally is the next level of mediation for publishers," says Fuse Powered CEO, Jon Walsh. "Our team and technology take all the headaches out of trying to mediate and manage multiple ad networks to maximize ad revenue. We work with a vigorously vetted collection of the industry's top performers that include AdColony, AppLovin', Unity Ads and MoPub, all rolled into a single SDK that we optimize in every region, every day. The bottom line is more ad revenue with far less hassle for publishers."

About Fuse Powered
Fuse Powered provides the industry's only player-centric platform to enable mobile game publishers to optimize every player experience. With rewarded video, relevant ads and targeted IAP offers, Fuse helps publishers maximize game revenue, from a single SDK. Fuse started as a publisher of top ten mobile games, transitioning to commercialize its internal monetization and ad mediation platform in 2012. In 2014, Fuse acquired Corona Labs, the leading 2D mobile development platform used by over 300,000 developers worldwide. Today, the Fuse platform has more than 700 million installs worldwide. Fuse is a venture-backed, privately held company with offices in San Francisco, Palo Alto and Toronto.

Media Contact:
Elizabeth Priestman, EVP
Fuse Powered
416-710-2036
epriestman@fusepowered.com

Photo - http://photos.prnewswire.com/prnh/20150806/256671-INFO

 

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