TORONTO, Jan. 27, 2014 /CNW/ - What were you doing when Canada won
hockey gold in Vancouver? In a new survey, Canadians have named Sidney
Crosby's Men's Hockey Gold winning goal in Vancouver as their favourite
Olympic Winter Games Victory Moment. Tying for second place on the list
were Joannie Rochette's inspiring figure-skating bronze and Alex
Bilodeau winning Canada's first Gold Medal as a host nation in
The survey by Molson Canadian, an Official Supporter of the Canadian
Olympic Team, found that when we see our athletes atop an Olympic
Podium it brings our country together like few things can. More than a
third (35%) of Canadians say they feel most proud to be Canadian when
one of our athletes wins gold, compared to a quarter (25%) who feel
that way when celebrating on Canada Day.
Olympic Gold Medals can make us pretty emotional too. A third of
Canadians say they will likely cry or get choked up during the medal
ceremony if Canada wins a Gold Medal in Sochi. More than a quarter
(27%) of us will likely sing 'O Canada' in public.
"There's no feeling in the world like standing on an Olympic Podium
representing your country," says Joannie Rochette. "In that moment you
can feel an entire nation celebrating along with you."
Celebrating Our Olympic Victories
The survey asked Canadians how they plan on celebrating our key
achievements in Sochi. By far, our favourite way (identified by six in
ten Canadians) of celebrating our Gold Medals will be at home with
family and friends. Nearly half (47%) of us say we will likely raise a
celebratory beer in the process.
In that spirit of celebrating together Molson Canadian is making its
Victory Bottles available to Canadians for the first time, so we can
celebrate our Olympic Victories during the Sochi Games the same way our
athletes did in Vancouver. The bottles are 625 mL replicas of the
three-litre versions presented to our athletes in Vancouver as a symbol
of our gratitude for their achievements. They will be available at
select retailers, bars and restaurants across Canada in January and
February in single bottles.
Worth Losing Sleep Over
The survey yielded additional insights into how Canadians will be coping
with the time difference posed by the Sochi Games and celebrating their
More than a third (34%) of Canadian hockey fans surveyed plan to give up
sleep and 7% plan to call in sick or to skip work to catch key Olympic
Hockey Games in Sochi;
If Canada wins a Gold Medal in Sochi some of the famous Canadians we'd
like to share a beer with to celebrate, if given the opportunity,
include Sidney Crosby (31%), Stephen Harper (12%) and Ron MacLean
About the Survey
From January 7 to January 9, 2014 an online survey was conducted among a
sample of 1,500 Canadian adults (ages 18-64) who are also Angus Reid
Forum panel members. The margin of error — which measures sampling
variability — is +/-3.1 per cent, 19 times out of 20. The sample was
balanced by region according to the most recent census data.
About Molson Coors Canada
Molson Coors Canada is the Canadian division of Molson Coors Brewing
Company, a global brewer with operations in Canada, the U.S., the U.K.
and Asia. The company proudly offers some of the most popular brands in
Canada with an award-winning brand portfolio that includes Molson
Canadian, Coors Light, Molson Export, Rickard's and Molson Canadian 67.
Molson Coors also partners with other leading brewers to offer such
global brands as Heineken, Corona and Miller Genuine Draft.
Molson Coors Canada employs 3,000 Canadians, operates seven breweries,
including boutique breweries Creemore and Granville Island, and invests
in communities from coast-to-coast through its various charitable
initiatives and sports and entertainment sponsorships. Molson Coors
Canada is committed to promoting its products and events in a
responsible manner as part of an active, healthy lifestyle.
Image with caption: "In the spirit of celebrating together, Molson Canadian is making Victory Bottles available to Canadians for the first time. (CNW Group/MOLSON CANADIAN)". Image available at: http://photos.newswire.ca/images/download/20140127_C5201_PHOTO_EN_35858.jpg
SOURCE: MOLSON CANADIAN
For further information:
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