TORONTO, Feb. 13, 2012 /CNW/ - Dr. Catherine Zahn has been selected as
"Communicator of the Year" for 2011 by the International Association of
Business Communicators/Toronto. Dr. Zahn was chosen out of a strong
field of candidates because of the breadth and impact of her
communications both as the CEO of the Centre for Addiction and Mental
Health (CAMH), and as a passionate voice for mental health and
"Dr. Zahn is a true leader in communication—she has demonstrated that a
complex topic like mental health can be successfully conveyed through a
simple call to action: 'discover, discuss and demand'," says
IABC/Toronto President Trell Huether. This call to action galvanized
the audience at Dr. Zahn's Talk at TEDX, making it a top trending topic
Winning a communications award is a first for Dr. Zahn, whose
appointment as President and CEO two years ago was a transformational
step for CAMH. Her background as a practising neurologist, an academic
leader in neuroscience and an innovator in the health care sector has
helped her position mental illness and addiction in the mainstream of
neuroscience treatment and research. Her keynote address to the
Canadian Psychiatric Association in October 2010 (the annual Jones
Lectureship) challenged Canadian psychiatry to follow her vision for
"Communications is my passion. I'm an enthusiast for the power of
story-telling," says Dr. Zahn. " So I'm extremely proud to have been
named Communicator of the Year by IABC/Toronto."
It is clear that Dr. Zahn takes communications seriously. "At CAMH, we
are committed to building a movement for social change—to break down
prejudice and fight discrimination, and to transform the lives of
people with mental illness and addictions. Effective communications is
a powerful lever for change."
Dr. Zahn has introduced "Catalytic Conversations" with community
stakeholders, tackling tough topics such as mental illness in the
criminal justice system, and the unmet needs of children and youth with
mental health problems or addictions. And her Town Hall meetings and
weekly "Call me Catherine" blogs provide a conversation space for 3,000
CAMH staff to have discussions with their CEO.
Dr. Zahn's award is lauded by the Chair of the CAMH Board of Trustees,
Daniel Burns, who says "Catherine has a strong vision for the direction
that CAMH is moving, and she articulates this vision, and the strategy
to achieve it, with remarkable clarity. Whether addressing the Board of
Trustees, donors, staff, doctors, patients, or the public at large, her
ability to engage her listeners and to recruit them in joining her
journey is remarkable to witness."
In this context, it's only appropriate to give Dr. Zahn the final word.
"As the leader of CAMH, I have the privilege of using communications in
the service of an extremely worthwhile cause—to build a movement to
change the future of mental health."
Dr. Zahn will be accepting her COTY Award at a Breakfast Ceremony on
March 20, 2012.
The Centre for Addiction and Mental Health (CAMH) is Canada's largest
mental health and addiction teaching hospital, as well as one of the
world's leading research centres in the area of addiction and mental
health. CAMH combines clinical care, research, education, policy
development and health promotion to help transform the lives of people
affected by mental health and addiction issues.
SOURCE Centre for Addiction and Mental Health
For further information:
For media interviews please contact Michael Torres, Media Relations, CAMH: 416-595-6015; email@example.com