A&W Tops Up Its Menu with French's Ketchup and Mustard

A&W Partners with The French's Food Company to Serve Condiments Made From High Quality Canadian Ingredients

VANCOUVER, March 29, 2016 /CNW/ - A&W Food Services of Canada Inc., home of Canada's best-tasting burger, is introducing a new partnership with The French's Food Company as part of its continued commitment to providing guests with great-tasting food, farmed with care. After more than six months of collaborating with French's, A&W is proud to announce that it will be the first national restaurant to serve French's Tomato Ketchup and Classic Yellow Mustard in all of its restaurants across Canada. Both the Ketchup and Mustard are made without preservatives or artificial flavours and colours, and contain 100% Canadian tomatoes and 100% Canadian mustard seeds.

The transition to French's Tomato Ketchup and Classic Yellow Mustard is already underway and A&W guests across Canada will be able to enjoy the new toppings on all their favourite menu items starting in April.

As a 100 per cent Canadian-owned and operated company, A&W is proud to use locally-sourced tomatoes from Leamington, ON and mustard seeds from Saskatchewan in all of its ketchup and mustard—including in its kitchens, dining areas and take-out orders. The tomatoes and mustard seeds are grown by second and third generation farmers with the expertise to produce the finest crops that are perfect for ketchup and mustard. What's more, all of A&W's Ketchup is produced and packaged in Ontario.

A Perfect Partnership
"At A&W, we're always looking to partner with Canadian suppliers and farmers who are producing natural ingredients," says Susan Senecal, President and Chief Operating Officer, A&W Food Services of Canada Inc. "The tomato farmers in Leamington and mustard seed farmers in Saskatchewan work hard to produce the best quality ingredients for French's, and we are proud to add these locally-sourced products to the menu at all of our Canadian restaurants, including our restaurant in Leamington."

"French's and A&W are committed to the same values, including great taste, real ingredients and added social responsibility. This is a natural relationship for us," says Elliott Penner, president, The French's Food Company. "We have been working with A&W for more than six months to bring this partnership to life, and are excited for such an iconic Canadian company to become the first national restaurant to serve French's Ketchup and Mustard."

A&W Ingredients Guarantee
A&W has been changing the face of fast food since launching its Ingredients Guarantee in 2013. The A&W Ingredients Guarantee is rooted in the simple philosophy that good food makes good food. Since introducing the Ingredients Guarantee, A&W has become the first and only national quick service restaurant to serve beef raised without the use of hormones or steroids, chicken raised without the use of antibiotics, eggs from hens fed a diet without animal by-products and antibiotics and bacon from pork raised without the use of antibiotics. A&W is also the only national QSR to exclusively offer its guests organic, Fair Trade coffee.

To learn more about the A&W Ingredients Guarantee, visit www.awguarantee.ca.

About A&W
A&W Food Services of Canada Inc., home of Canada's best-tasting burger, is 100 per cent Canadian owned and is one of the strongest brand names in the Canadian foodservice industry. A&W is the nation's second largest hamburger restaurant company with 850 locations coast-to-coast. A&W Restaurants feature famous trade-marked menu items such as The Burger Family®, Chubby Chicken®, and A&W Root Beer®.

Editor's Note: We are always happy to co-ordinate a special tasting so you can experience the A&W Ingredients Guarantee first-hand. Please let us know if you are interested in trying one of A&W's great-tasting burgers with the new Ketchup, and we'll be in touch to facilitate all the details.

SOURCE A&W Food Services of Canada Inc.

Image with caption: "A&W will be the first national restaurant to serve French’s Tomato Ketchup and Classic Yellow Mustard in all of its restaurants across Canada. A&W’s Ketchup will be made with locally-sourced tomatoes from Leamington and will be produced and packaged in Ontario. (CNW Group/A&W Food Services of Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20160329_C4866_PHOTO_EN_652015.jpg



For further information: or to 'ketch-up' with Susan Senecal, President and Chief Operating Officer, A&W, please contact: Sara Beckford, Strategic Objectives, T: 416.366.7735 ext. 275, M: 416.262.7241, Email: sara.beckford@strategicobjectives.com.

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