Aurora Cannabis Expands E-commerce Strategy With Launch of Second Generation Mobile App

TSXV: ACB

VANCOUVER, March 1, 2017 /CNW/ - Aurora Cannabis Inc. (the "Company" or "Aurora") (TSXV: ACB) (OTCQB: ACBFF) (Frankfurt: 21P; WKN: A1C4WM), today unveiled the second generation of its popular mobile application, incorporating a number of enhanced features to provide a significantly upgraded user experience to new and existing clients of the Company. Coupled with Aurora's industry leading same-day and next-day delivery services, the app further expands the Company's e-commerce strategy, a key differentiator in the legal cannabis market.

The next generation app, which includes an updated look and feel, enables the Company to communicate directly with clients via real-time push notifications for new product releases, send automated text reminders for upcoming account renewals, and introduces clients to a new message center with personalized Aurora Newsfeed.  Registered clients can conveniently scroll through high resolution images, view product descriptions and cannabinoid profiles, and view account and prescription details.

Payment methods can be added and removed, answers to frequently asked questions (FAQs) easily accessed, and clients can place orders and choose from multiple courier options. The app allows clients to complete orders in seconds, from any location, via their phone or tablet device, and also integrates Canada Post and Purolator Application Programming Interfaces (APIs) to allow for realtime tracking of shipments from directly within the app.

By completely re-engineering the latest version of the mobile app from the ground up, and leveraging the latest in cross-platform technology development methods, Aurora will be able to rapidly iterate the app and seamlessly deploy future versions to clients. The newest version of the app is available for Apple and Android devices, and can be downloaded from the Company's website at www.auroramj.com/app.

Mobile App Photo Available

Aurora mobile app photo: https://auroramj.com/app/AuroraCannabisAppv2Image.png

"Everything we do at Aurora is aimed at delivering a strongly differentiated and superior user experience to registered patients, including our e-commerce capabilities and digital interactions," said Terry Booth, CEO.  "Continued innovation is part of our company DNA. It has proven an important contributor to our brand strength, and is clearly resonating well with our growing base of patients and supporters. Going forward, our recently created Technology Division will continue to focus on developing new innovative solutions for the cannabis industry, and help to further strengthen our positioning within both the current medical and the pending consumer markets."

"Aurora's emergent Technology Division has already demonstrated its value in establishing the Company as a leading innovator in the sector, and a benchmark for excellence and execution in the cannabis industry," said Neil Belot, Aurora's Chief Brand Officer. "However, it is our continuous commitment to improving the client experience and elevating industry standards that is proving to be a key competitive advantage in the cannabis market."

About Aurora

Aurora's wholly-owned subsidiary, Aurora Cannabis Enterprises Inc., is a licensed producer of medical cannabis pursuant to Health Canada's Access to Cannabis for Medical Purposes Regulations (ACMPR). The Company operates a 55,200 square foot, state-of-the-art production facility in Mountain View County, Alberta, and is currently constructing a second 800,000 square foot production facility, known as "Aurora Sky", at the Edmonton International Airport. The Aurora Sky project has secured advanced technology from the most renowned design and construction suppliers in the Netherlands. Aurora's common shares trade on the TSX-V under the symbol "ACB".

On behalf of the Board of Directors,
AURORA CANNABIS INC.

Terry Booth
CEO

This news release contains certain "forward-looking statements" within the meaning of such statements under applicable securities law. Forward-looking statements are frequently characterized by words such as "plan", "continue", "expect", "project", "intend", "believe", "anticipate", "estimate", "may", "will", "potential", "proposed" and other similar words, or statements that certain events or conditions "may" or "will" occur. These statements are only predictions. Various assumptions were used in drawing the conclusions or making the projections contained in the forward-looking statements throughout this news release. Forward-looking statements are based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. The Company is under no obligation, and expressly disclaims any intention or obligation, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

The TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Aurora Cannabis Inc.

For further information: Cam Battley, Executive Vice President, +1.905.864.5525, cam@auroramj.com; Marc Lakmaaker, NATIONAL Equicom, mlakmaaker@national.ca, +1.416.848.1397


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