Atlantic Canadians most likely to hit the stores for holiday deals in
January, according to RBC Canadian Consumer Outlook
Residents of Atlantic
"Consumer spending in Atlantic
The report also measures Canadians' perception of current conditions compared to three months ago, as well as short term (three month) prospects for their personal finances, job anxiety and a number of other factors. Regional highlights include:
- Job Anxiety: Only one-in-ten Atlantic Canadians (10 per cent) are concerned about losing their job or being laid off, down significantly from 24 per cent in November, and well below the national average of 21 per cent. With the exception of British Columbia, where job anxiety is unchanged, job anxiety is down across the country. - Personal Financial Situation (Overall): Atlantic Canadians are among the most optimistic that their personal financial situation will improve in the next three months, with 37 per cent expecting improvement, compared to the national average of 30 per cent and second only to Alberta. In the longer term, Atlantic Canadians are also among the most likely to expect their personal economic situation to improve over the next year (45 per cent compared to 43 per cent nationally and second only to Alberta). - National Economy: Respondents from Atlantic Canada are among the most likely to say that the current overall state of the Canadian economy is good (58 per cent, down slightly from 60 per cent in November), while 42 per cent describe it as bad. Nationally, Canadians are divided regarding the current overall state of the economy, which 51 per cent say is good and 49 per cent say is bad. When considering the condition of the Canadian economy in the next three months, Atlantic Canadians are the least optimistic in the country, with only 32 per cent expecting conditions to improve, down significantly from 45 per cent in November and well below the national average of 40 per cent. Only 16 per cent of Atlantic Canadians expect that conditions will worsen (compared to 20 per cent nationally). Over the next year, residents of Atlantic Canada are slightly less optimistic that the Canadian economy will improve (59 per cent, down from 63 per cent in November and versus 60 per cent nationally).
"While Atlantic
About The RBC Canadian Consumer Outlook Index
The RBC Canadian Consumer Outlook Index, benchmarked as of
For further information: Rina Cortese, RBC Corporate Communications, (416) 974-6970; Gillian McArdle, RBC Media Relations, (647) 400-8464
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