Apptio Expands Executive Leadership Team

Technology Industry Veteran Barbara Gordon Joins Apptio as First Chief Customer Officer, World-Wide Sales Leader Larry Blasko Promoted to Chief Revenue Officer

SEATTLE, July 25, 2016 /CNW/ -- Apptio, the leading provider of cloud-based Technology Business Management (TBM) software, today announced the expansion of the company's leadership team with the addition of Barbara Gordon as chief customer officer and the promotion of Larry Blasko to chief revenue officer. Both Gordon and Blasko will be part of the company's executive leadership team and report directly to Apptio CEO, Sunny Gupta.

Gordon joins Apptio as chief customer officer, responsible for the company's more than 300 customers, including 40 percent of the Fortune 100, government agencies and enterprises across North America, Europe and Asia-Pacific. She brings a unique background with 25 years leading sales organizations and running the worldwide customer support organization for Microsoft as well as bringing customer success focus as the chief operations officer for the Isilon division of EMC. In her role, Gordon will work with enterprises to ensure Apptio is the business system of record for IT. She will work closely with the company's field and product teams to be the voice of the customer in everything that Apptio does by bringing customer success further upstream into the sales and product development processes.

As Apptio's Chief Revenue Officer, Larry Blasko is responsible for driving revenue generation, channel strategy and sales excellence for the company. Blasko brings more than 20 years of experience building and leading high performance sales teams in the enterprise software industry. Blasko joined Apptio in 2009 as vice president of sales and has played an instrumental role scaling the organization while bringing Apptio to a broad set of customers across the Global 10,000.  Prior to joining Apptio, he was a vice president of sales for HP Software and senior vice president of sales for Opsware (now part of HP).  Larry also spent more than six years in various sales leadership roles at Veritas Software, contributing to their rapid ascent and eventual acquisition by Symantec.

"Technology underpins every aspect of business. Both new and existing customers tell us that there is great value in being able to make better decisions by understanding the exact value of their cross-company technology investments and aligning those investments with strategic plans to ensure each dollar spent moves the business forward," said Sunny Gupta, CEO, Apptio. "With both Barbara's hire and Larry's expanded role, I'm excited about continuing to expand our focus on the Global 10,000 and further deepen our commitment to creating wildly successful customers. Customer success is at the center of everything that Apptio does and these executives will further accentuate that value."

"Creating a category is something that you get to do once in a lifetime. Building Technology Business Management (TBM) into a discipline over the past seven years has been one of my proudest business accomplishments," said Larry Blasko, chief revenue officer, Apptio. "I'm energized by the opportunities ahead for Apptio as we expand into the Global 10,000 and am honored to take on an expanded role."

"I am a fanatic about customer success; it is the foundation for every software business. Apptio's values of going above and beyond to create successful customers was an instant fit for my values," said Barbara Gordon, chief customer officer, Apptio. "I am also passionate about bringing the best out in people and I am thrilled to be a part of the team."

About Apptio

Apptio is the CIO's business management system. We build advanced data and analytics applications that help all IT leaders understand and make informed decisions about their technology investments, capitalize on the cloud transformation and drive innovation within their organization. We call it Technology Business Management. Our applications help companies align technology spending to business outcomes and automate IT processes like cost transparency, benchmarking, chargeback and planning. Hundreds of customers, including more than 40 percent of the Fortune 100, choose Apptio as their business system of record for IT. For more information, please visit

For more information on how Apptio's Cost Transparency Foundation helps CIOs communicate with their business, optimize their technology spend and transform their business, please visit

For more information on how Apptio's IT Planning Foundation aligns IT budgets to business priorities and improves the efficacy of the planning process, please visit Apptio IT Planning can also be integrated with Apptio Cost Transparency.



For further information: Sarah Vreugdenhil, Apptio, 425-974-1331,,

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