Advisory Board Introduction for 2014 TFM&A China and eCommerce Expo China

SHANGHAI, April 9, 2014 /CNW/ - Under the strong support of SISA, 2014 TFM&A China and eCommerce Expo China, which is hosted by UBM, will be solemnly held from 15th to 16th, May in Shanghai. In 2014, TFM&A and ECE will focus on modern advertising techniques in digital marketing, regard "User Experience" as the core and set standards with industry peers, which brings the greatest effects for enterprises so that they can promote China's marketing and advertising industry, especially the healthy and sustainable development in Online advertising industry.

In the forum, there are about 40 well-known senior managers and CEOs as our special guests. They will have different speeches on the theme related to "standard, effectiveness, user experience". More than 50 leading enterprises which specialize in Advertising, PR, Interactive Marketing, Durable Goods, FMCG, Finance, and Medical Treatment, have registered and they will discuss the future development of marketing advertisement and E-commerce industry together.

Advisory Board Introduction:

Haiyong Ma, Deputy & Secretary General, Shanghai Information Services Association
Panel guests and Speaker
Topic: China Digital Marketing and Services Standards

Ming Liao, PhD, Head of Digital Operations and Consumer Engagement Marketing, North Asia
Panel guests and Speaker
Topic: How can brand advertisers use the Programmatic Buying?

Tian Zhang, Ph.D. Interactive Marketing Director, Coca-Cola China
Panel guests and Panelist
Panel Discussion Topic: How to create your own Digital Assets & build up your own Data Management Platform, seize the initiative in the digital age of marketing?

Sidney Song, Founder, China Web Analytics
Panel guests and Speaker
Topic: Wechat Case based User Behavior monitoring & analytics in Mobile & Multi-Screen ear

Part of the speakers' list:

Jian Zheng, Assistant GM, Tencent; Topic: Mobile Marketing Strategy

Pete Wong, Head of DoubleClick -- Greater China at Google; Topic: Marketing Trends 2014

Michael Xu, Senior VP, Gridsum; Topic: How can Brand & Research & Digital team interact more closely and cooperate more effectively?

Pratik Thakar, Vice President, APAC Creative & Content Excellence, Coca-Cola; Topic: How to make creative content production processes and cultivate own creative content team?

Dave Kovacs, Vice President, Corporate Marketing, D&B; Topic: Finding Customers In Today's Digital World

Ricky Ng, VP& Co-Founder, iClick Interactive Asia; Topic: How to combine the paid search data report with the business indicators

Tony Yuan, Senior Vice President, hdtMEDIA; Topic: Three Screens in One? The thought about the Integrated Marketing for Online Advertisement

Hua Gou, CEO, NanDu All Media & Digital Business; Topic: How to do the Media Buying based on the rapid transformation of the publishing landscape and burgeoning we-media?

Jianfeng Chen, VP, Marketing, iQIYI.COM PPS; Topic: Video advertising cases sharing

Angel Tam, National TVI Director, ZenithOptimedia; Topic: Video advertising buying strategy change based on "Fourth screen" -- the return of the traditional TV, Internet TV and online video competition

From now on to April 30, you can enjoy 60% discount!

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