Efficiency-focused design updated with restyled front and rear fascias
Hybrid version of Kia's best-selling Optima now offers more uplevel
features and options to enhance comfort and value
VANCOUVER, March 25, 2014 /CNW/ - Kia Canada Inc. (KCI) today unveiled
the enhanced 2014 Optima Hybrid intermediate sedan as one of two
eco-friendly Kia vehicles introduced at the Vancouver Auto Show. The
2014 Optima Hybrid builds upon the advancements of its award-winning
gas-powered sibling, which went on sale late-fall of last year.
Debuting with its own exclusive enhancements, including front and rear
fascia updates designed to increase aerodynamic efficiency, new
aerodynamic wheel designs, and unique grille and LED lighting elements,
the 2014 Optima Hybrid improves upon its predecessor.
"The 2014 Optima Hybrid highlights Kia`s advanced hybrid technology
offerings along with a refreshed design," said Robert Staffieri,
Director of Marketing, Kia Canada Inc.. "The vehicle`s world class
design complements its efficient performance along with tangible
savings for the consumer at the gas pump."
The 2014 Optima Hybrid features carryover refinements for smoothness and
drivability, including a robust 47 HP electric traction motor, a strong
Hybrid Starter Generator (HSG) and a powerful 47 kW lithium polymer
battery. The combined gas-electric 199 horsepower rating and combined
235 lb.-ft. of torque remain, resulting in a responsive and enjoyable
Design Enhancements for Better Fuel Efficiency
The dynamic and sporty design upgrades on the gasoline-powered 2014
Optima are retooled for the Hybrid to increase fuel efficiency.
Contributing to improved aerodynamics are a series of additional vents
in the Optima Hybrid's unique front bumper, increasing airflow and
reducing drag. Newly designed and more aerodynamic 16- and 17-inch
alloy wheels reduce weight and drag while superbly integrating with the
Optima's eye-catching new design elements.
In addition to those elements designed with fuel efficiency in mind, the
2014 Optima Hybrid also boasts a unique new front grille design,
available LED fog lights and daytime running lights, LED light bar
taillights, new Hybrid fender badges and a sporty integrated rear
spoiler. Technological improvements to the gasoline-powered 2014
Optima carryover within the cabin of the Optima Hybrid, as drivers are
greeted with more upscale and high-tech amenities. Activating the
Optima's push button start brings two displays to life: an enlarged
4.3-inch TFT LCD instrument cluster and optional high-resolution 8-inch
multimedia interface with voice-activated navigation featuring a
premium Infinity®2 sound system and high resolution rearview camera.
Advanced Safety Features
The 2014 Optima Hybrid is equipped with an impressive array of standard
safety equipment. All trims come standard with driver and passenger
advanced front airbags, front seat-mounted side airbags, full-length
side curtain airbags, four-wheel Anti-lock Brake System (ABS), Vehicle
Stability Management (VSM) and Electronic Stability Control (ESC).
Traction Control System (TCS) and Hill Start Assist Control (HAC) also
come standard on all models.
Kia Motors Corporation (www.kia.com) - a maker of quality vehicles for the young-at-heart - was founded in
1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7
million Kia vehicles a year are produced in 10 manufacturing and
assembly operations in five countries which are then sold and serviced
through a network of distributors and dealers covering around 150
countries. Kia today has around 48,000 employees worldwide and annual
revenues of over US$43 billion. It is the major sponsor of the
Australian Open and an official automotive partner of FIFA - the
governing body of the FIFA World Cup™. Kia Motors Corporation's brand
slogan - "The Power to Surprise" - represents the company's global
commitment to surprise the world by providing exciting and inspiring
experiences that go beyond expectations.
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) a maker of quality vehicles for the young-at-heart is a subsidiary of
Kia Motors Corporation (KMC) which was founded in 1999 and sells and
services high quality, class leading vehicles like the Soul, Forte,
Optima and Sorento through a network of 184 dealers nationwide. Kia
Canada Inc. employs 161 people in its Mississauga, Ontario headquarters
and four regional offices across Canada, with an all-new
state-of-the-art facility in Montreal. Kia's brand slogan "The Power to
Surprise" represents the company's global commitment to surprise the
world by providing exciting & inspiring experiences that go beyond
SOURCE: KIA Canada Inc.
For further information:
National Public Relations and Corporate Partnerships Manager
Kia Canada Inc.
Public Relations Manager
Kia Canada Inc.
C : 416-316-3313
E : firstname.lastname@example.org