Promotion returns by popular demand
TORONTO, Sept. 18, 2012 /CNW/ - For the first time, Enterprise-Rent-A-Car, North America's largest rental car brand, has launched an advertising
campaign to support its popular weekend special campaign -- offering a
special weekend discount rate starting from $9.99 per day. The program, one of Enterprise's best known promotions, runs through
May 15, 2013, at participating neighbourhood locations.
Enterprise renters can enjoy weekend rates of $9.99 per day ($13.99 in
Quebec) on economy and compact cars when renting Friday through Monday
at most Enterprise neighbourhood locations in Canada. The rate includes
100 free kilometres a day. Similar savings are available on larger
vehicles, and unlimited mileage packages also are available at most
locations. The program, which excludes airport locations, runs from
September 7 through May 15, 2013, at participating neighbourhood
"While summer may be coming to an end, Enterprise wants to ensure our
customers can make the most of their autumn and winter weekends," said
Jim Stoeppler, brand director for Enterprise Rent-A-Car. "Between
Enterprise's unique and extensive network of neighbourhood branches and
our services that will pick you up at home and take you to your rental
car, our customers can rely on comfortable travelling at a great
Beginning mid-October, the advertising campaign supporting the promotion
will run nationwide in both official languages, and features Enterprise
employees Rachel Sullivan and Caroline Pintal from Canadian branches.
The creative for the campaign was developed by Cannonball Advertising
"Our customers often tell us that it's our employees in Canada who have
led to Enterprise's continued strength in the car rental industry,"
said Stoeppler. "They are the reason Enterprise is able to provide such
excellent customer service and make our promotions a reality for our
customers, so we wanted them to tell you about the promotion directly."
Since opening in Canada in 1993, Enterprise has focused on community
transportation needs, renting cars where customers live and work.
Today, the Enterprise Rent-A-Car network - with more than 450 locations
across Canada - is renowned for offering affordable, accessible and
flexible local car rental service in towns and cities of all sizes.
Enterprise Rent-A-Car operates not only as a key provider for insurance
replacement, weekend getaways and special occasions, but also as a
local transportation alternative. For example, many consumers rely on
mass transit during the week or simply cannot afford to purchase or
maintain a vehicle on their own - so they often depend on local Virtual
Car® rental service and take advantage of Enterprise's "everyday low
About Enterprise Rent-A-Car
Known for an extensive network of locations, everyday low rates and
outstanding customer service, Enterprise Rent-A-Car is an internationally recognized brand that has been named to BusinessWeek magazine's annual list of "Customer Service Champs" in 2007, 2008, 2009
and 2010. In addition, J.D. Power and Associates has ranked Enterprise
Rent-A-Car "Highest in Rental Car Customer Satisfaction" among North
American airport rentals seven times - from 2004 through 2010 - in its
annual Rental Car Satisfaction Study. Enterprise also won Budget Travel magazine's 2010 and 2011 Readers' Choice Award as their favorite rental
car brand for customer service around the globe.
To further minimize the environmental impact of car rentals, Enterprise
not only offers customers the opportunity to offset carbon dioxide
(CO2) emissions, but also to rent a hybrid vehicle in more than 30
major markets. Enterprise received a 2010 Business Traveler Innovation
Award - sponsored by the National Business Travel Association (NBTA)
and The Wall Street Journal - for its outstanding and original environmental efforts in the travel
industry. For more information about Enterprise's Corporate Sustainability Report or the company's environmental stewardship and long-term commitment to
the sustainability of its business, visit www.DrivingFutures.ca and follow @LeeBroughton on Twitter.
St. Louis-based Enterprise Holdings owns and operates - through its regional subsidiaries - the Enterprise
Rent-A-Car brand in the United States, Canada, UK, Germany and Ireland. Its worldwide network includes more than 7,700 neighborhood and
With annual revenues of $14.1 billion and more than 70,000 employees,
Enterprise Holdings also operates more than 1.2 million cars and
trucks, making it the largest and most comprehensive car rental service
provider in the world measured by revenue, employees and fleet. For
more information about Enterprise local and airport car rental as well
as vehicle leasing, car sharing and vanpooling options, visit www.enterprise.ca. For more information about Enterprise's Corporate Sustainability Report or the brand's environmental stewardship and long-term commitment to
the sustainability of its business, visit www.DrivingFutures.ca and follow @LeeBroughton on Twitter. This news release and other announcements are available at
the Enterprise Holdings press room.
SOURCE: Enterprise Rent-A-Car
For further information:
Meghan Maguire, Enterprise Holdings
Leily Shafaee, Argyle Communications